Director, Enterprise MartTech Products & Operations

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in food service, retail, in-store bakery, deli, and prepared foods, among others.

With more than 13,500 associates working globally in 100 countries and annual sales of $5.9 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's-Infinite Possibilities. One Family.

The Director, Enterprise Mar Tech Products & Operations establishes and leads Rich's enterprise business product-management function for shared marketing technology. The role is accountable for enterprise Mar Tech strategy, product portfolio governance, multi-year roadmaps, investment prioritization, lifecycle management, vendor performance, product operations, adoption enablement, and product-level value realization across markets and business models.

The Director leads a small team of domain product and portfolio/operations leaders and works across global Demand Creation teams, Enterprise Digital Demand Creation (EDDC) sponsors, Central Data & Analytics/AI, Enterprise IT functions (Product, Platform, Architecture, Security), Procurement, Legal, and other enterprise partners.

Regional teams retain accountability for market strategy, activation, and business outcomes.

This role enables those outcomes by defining and evolving the enterprise Mar Tech ecosystem, ensuring the organization invests in the capabilities, products, standards, and reusable solutions that most effectively improve digital marketing effectiveness, operational efficiency, customer engagement, discoverability and business growth.

This role requires equal strengths in strategy, stakeholder leadership, organizational change and product management. Success is determined as much by influence, alignment, adoption, and value realization as by product roadmap execution.

Key Accountabilities and Outcomes Enterprise Mar Tech Strategy, Portfolio & Operating Model

Defines and maintains the enterprise Mar Tech vision, strategy, taxonomy, portfolio, and multi-year roadmap with EDDC sponsor guidance. Establishes a product-oriented operating model with durable domains and clear regional accountability. Leads intake, prioritization, governance, and escalation across Regional Demand Creation, EDDC, Central Data & Analytics/AI, and Enterprise IT. Maintains an integrated portfolio view of roadmaps, risk, cost, and value.

Shared Product Domain Leadership & Regional Enablement

Builds partnerships across regions and functions to align on enterprise standards and reusable solutions. Aligns Business Unit leaders on vision, value, investments, and resources. Leads domain product leaders for shared customer engagement, content, and digital experience products. Ensures roadmaps turn enterprise and regional needs into scalable standards and measurable outcomes. Establishes cross-market forums and drives adoption, training, and change management.

Portfolio Investment, Vendor & Lifecycle Governance

Guides business cases for investment, renewal, consolidation, and retirement. Sets portfolio health criteria: fit, utilization, cost, risk, and value. Leads strategic vendor relationships and escalations with Procurement, Legal, Finance, and IT. Identifies overlap, vendor dependency, and technical debt; recommends trade-offs.

Product Operations, Governance & Administration

Establishes product-management practices for intake, roadmaps, releases, and reporting. Leads the cadence for portfolio, regional governance, and vendor reviews. Partners with IT on the business-system-administration model: configuration, access, data stewardship, and support.

Enterprise Product, Platform, Data & Technology Partnerships

Partners with Enterprise IT and Architecture on roadmaps, integrations, and build-versus-buy decisions. Partners with Central Data & Analytics/AI on data requirements, quality, stewardship, and AI readiness. Ensures AI is evaluated for value, data readiness, responsible use, and privacy. Partners with Privacy, Security, and Legal to translate policies into product standards; escalates unresolved dependencies.

Measurement, Adoption & Value…