Marketing Manager

Position: Marketing Manager 1
Description

Responsible for the conceptualization, development, execution and evaluation of marketing and communication programs designed to meet business objectives of M&T Bank Corporation business unit managers, while reinforcing the Bank's brand identity.

PRIMARY RESPONSIBILITIES:

Identify business unit marketing and/or communication campaign needs based upon business objectives.

Develop marketing/communication campaign theme and message.

Manage all aspects of the development and execution of each marketing and/or communication campaign project from conceptualization through execution and implementation.

Evaluate campaign for effectiveness in meeting business objectives.

Analyze results of marketing campaigns and develop recommendations based upon campaign results.

Contribute to the development and management of marketing campaign budgets.

Manage marketing project teams, ensuring marketing and communication programs adhere to schedule and meet business objectives.

Understand and adhere to the Company's risk and regulatory standards, policies and controls in accordance with the Company's Risk Appetite.

Identify risk-related issues needing escalation to management.

Promote an environment that supports diversity and reflects the M&T Bank brand.

Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.

Complete other related duties as assigned.

Key Responsibilities

Customer Communications

Develop and manage communications for mortgage-servicing customers, including:

Onboarding communications

Escrow-related communications

Payment option education

Website and account guidance

Homeowner newsletters

Digital app messaging

Email marketing campaigns

Campaign Management

Write marketing copy/content.

Create and manage email campaigns.

Define data requirements for email distribution lists.

Submit materials for compliance review.

Coordinate with creative teams and channel partners.

Perform quality assurance (QA/QC) on communications.

Upload and manage email lists.

Website & Content Support

Review the mortgage servicing website.

Recommend and implement content updates.

Expand informational sections as needed.

Stakeholder Management

Partner closely with mortgage servicing business leaders.

Advocate for the business while managing priorities.

Push back appropriately when necessary.

Influence cross-functional teams without direct authority.

Additional

Skills & Qualifications

Nice-to-Have Qualifications

Marketing Technology Experience

Experience with :

Email marketing platforms (e.g., SmarterHQ or similar)

Salesforce Marketing Cloud

Marketing automation tools

Technical Skills

Not required but beneficial:

Basic HTML/email coding knowledge

Email template editing

Marketing technology experience

Data handling and list management

Manager emphasized that coding is not a requirement. The ideal candidate simply needs to be comfortable using user-friendly email marketing platforms.

Experience Level

Expert Level

Job Type & Location

This is a Contract position based out of Amherst, NY.

Pay and Benefits

The pay range for this position is $50.00 - $52.00/hr.

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

- Medical, dental & vision
- Critical Illness, Accident, and Hospital - 401(k) Retirement Plan
- Pre-tax and Roth post-tax contributions available
- Life Insurance (Voluntary Life & AD&D for the employee and dependents) - Short and long-term disability
- Health Spending Account (HSA) - Transportation benefits
- Employee Assistance Program
- Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a hybrid position in Amherst,NY.

Final date to receive applications

This position is anticipated to close on Sep 17, 2026.

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