Director of Marketing

Reports To: VP, Revenue

Type: Full-Time, In-person, Exempt

The Buffalo Niagara Partnership (BNP) is Western New York’s regional chamber of commerce dedicated to strengthening the Buffalo Niagara economy by empowering, connecting, and mobilizing the region’s employers.

The Buffalo Niagara Partnership is seeking a strategic, creative, and results-oriented Director of Marketing to lead the organization’s marketing strategy and execution.

As a key member of BNP’s Revenue team, the Director will strengthen the BNP brand, grow and engage audiences, and support membership, program, and revenue goals. This hands‑on leadership role will oversee integrated marketing across digital, email, social media, content, brand, campaigns, events, and communications.

Working closely with teams across the organization, the Director will translate BNP priorities into coordinated campaigns that drive awareness, engagement, participation, and revenue. The role will also support marketing and communications for major regional initiatives, including the NY SMART I-Corridor
, the federally funded Tech Hub initiative positioning the Buffalo-Rochester-Syracuse region as a national hub for semiconductor manufacturing.

• Develop and execute BNP’s marketing strategy and annual/quarterly plans in alignment with organizational, membership, program, sponsorship, and revenue goals.
• Serve as BNP’s marketing leader and strategic partner to the VP of Revenue and organizational leadership, establishing priorities and focusing resources on the highest-impact initiatives.
• Manage the organization-wide marketing calendar and coordinate campaigns across departments, programs, and strategic initiatives.
• Identify emerging marketing trends, technologies, and best practices that strengthen BNP’s marketing capabilities.

• Lead BNP’s brand strategy, positioning, messaging, and voice, ensuring consistency across communications and audience touchpoints.
• Oversee content strategy and development across digital platforms, newsletters, social media, reports, presentations, print collateral, and other channels.
• Translate complex economic, policy, workforce, and business issues into clear, compelling communications that demonstrate BNP’s value and impact.
• Identify strategic content and communications partnerships that expand BNP’s reach and influence.

• Develop integrated marketing strategies that drive awareness, registration, attendance, and participation for BNP events and programs.
• Partner with program and event owners to develop campaign timelines, audience strategies, messaging, and promotional plans for talent and leadership programs, signature events, advocacy initiatives, and other offerings.
• Use registration, engagement, and conversion data to optimize campaigns and increase participation

• Develop and execute integrated marketing strategies across email, website, social media, paid media, search, and emerging channels to support member acquisition and retention, programs, events, sponsor ships, advocacy, and revenue goals.
• Create targeted, audience-driven campaigns that move prospective and existing audiences from awareness to engagement and measurable action.
• Partner with Membership and Revenue Operations to strengthen lead generation, connect marketing activity to CRM and revenue outcomes, and improve the marketing-to-sales funnel.
• Optimize BNP’s digital presence, marketing automation, personalization, segmentation, and engagement to strengthen the audience’s experience and drive desired actions.

• Establish and track…