Creator Community Manager; VETTE Job Buffalo area,New York USA,Marketing / Advertising / PR

Position: Creator Community Manager (VETTE)

The Creator Community Manager will be responsible for the day-to-day success and engagement of VETTE creators
You will build strong relationships with our creator community, helping creators get the most out of VETTE, keeping them engaged and active, and ensuring their storefronts remain fresh, relevant and commercially successful
You will also play a key role in building the broader VETTE creator program, from community programming and creator education to events, content creation, social strategy and new initiatives
This is a highly relationship-driven and hands-on role. We are looking for someone who understands creators, has excellent taste and judgment, is highly organized, and knows how to motivate talent without making the relationship feel transactional
Own day-to-day relationships with a portfolio of VETTE creators, acting as a trusted point of contact throughout their journey
Help creators develop and maintain strong, distinctive storefronts that reflect their individual point of view
Drive consistent creator activity across storefront merchandising, editorial content and social promotion
Work closely with creators to develop sustainable content franchises and publishing rhythms
Identify when creators are becoming less active and proactively develop plans to re-engage them
Monitor creator performance and translate data into clear, actionable recommendations
Surface relevant brands, products, trends and commercial opportunities for individual creators
Partner with internal merchandising, product, design and commercial teams to resolve creator needs and opportunities
Help build the VETTE creator community from the ground up, creating a network creators genuinely value being part of
Develop and manage VETTE’s creator community programming, including creator conversations, office hours, workshops and educational initiatives across commerce, merchandising, content, audience development and the VETTE platform
Create opportunities for creators to learn from and connect with one another, while supporting creator advisory groups, product beta programs and ongoing feedback initiatives that help shape the VETTE experience
Help develop and execute VETTE creator events, from intimate dinners to workshops, Fashion Week moments and larger community experiences
Work across Condé Nast and with external partners to identify relevant opportunities for the VETTE creator community
Ensure every creator touchpoint feels thoughtful, premium and consistent with the VETTE brand
Support the development and execution of VETTE’s social strategy, with a particular focus on showcasing our creators, their storefronts and their point of view
Identify creator stories, launches, edits, cultural moments and trends that can translate into compelling VETTE social content
Concept, create and produce social-first content across VETTE channels, with a strong understanding of what works across Instagram, Tik Tok and emerging platforms
Own hands-on content creation when needed, including filming creators, capturing behind-the-scenes and event content, conducting informal interviews and creating quick-turn social assets
Develop creative concepts, formats and recurring social franchises that build VETTE’s identity and make our creator community culturally relevant and engaging
Produce content shoots from concept through execution, including developing creative briefs, shot lists, schedules and talent requirements, and coordinating photographers, videographers, editors and other external creative partners where needed
Coordinate creator participation in VETTE-owned content, campaigns, shoots and social moments
Manage VETTE’s social media channels and day-to-day publishing in alignment with the broader platform marketing strategy
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