Direct Marketing Campaign Manager

Lead the planning, design, and execution of direct marketing campaigns across mail, email, statements, and other 1-to-1 channels. This role drives omni-channel campaign coordination and works closely with business partners, analytics teams, and vendors to maximize campaign effectiveness across Retail, Lending, Business Banking, Wealth, and Commercial lines.

• Develop and execute direct marketing strategies that align with business goals.
• Influence business lines to test new offers and channels.
• Present campaign results, insights, and recommendations to senior leadership.
• Manage planning, budgeting, and execution of direct mail, statements, and targeted campaigns.
• Collaborate cross-functionally to deliver integrated marketing initiatives.
• Partner with analytics teams to measure campaign performance and optimize results.
• Ensure brand consistency across all direct marketing channels.
• Manage vendor relationships, contracts, and campaign deliverables.

• Bachelor’s degree (or equivalent combination of education and experience)
• 5+ years of direct marketing campaign management in client or agency environments
• Expertise in acquisition, lending, and onboarding direct mail campaigns
• Strong skills in strategy, testing, execution, and partner management