Senior Lifecycle Marketing Manager, Provider Marketing; Alma)

Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage.

Our AI-native platform helps us deliver personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With outcomes independently validated by JAMA Network Open and the Validation Institute, Spring Health reaches more than 170 million people worldwide through leading employers, health plans, and partners.

As an AI-native company, we believe technology should expand the reach, quality, and humanity of care. Every Spring Health team member is expected to use AI tools thoughtfully, apply human judgment to AI outputs, and keep building AI fluency in ways that support their role and our mission.

Alma, a Spring Health company, is actively seeking a Senior Lifecycle Marketing Manager to join our Provider Marketing team. Reporting to the Associate Director, Provider Marketing, the Senior Lifecycle Manager will lead the strategy and execution of lifecycle campaigns that engage, retain, and activate our global provider network. This is a full-time position that is fully remote. Occasional travel to company or team events may be required.

What you’ll do:

• Own and optimize end-to-end lifecycle marketing strategies to improve provider engagement and satisfaction.

• Design and launch multi-channel campaigns tailored to key moments across the provider journey.

• Oversee the strategy and execution of email, SMS, and in-app messaging that supports providers from onboarding through long-term engagement.

• Partner closely with cross-functional teams including Clinical Operations, Product, and Data to ensure message alignment and a seamless experience.

• Use performance data and experimentation to inform continuous improvements in messaging and delivery.

• Build scalable segmentation and journey strategies that reflect provider behaviors, specialties, and needs.

• Serve as the primary builder of AI-enabled marketing workflows—using AI as a default starting point to draft, personalize, stress-test, and iterate on multi-channel messaging and campaign copy to accelerate GTM velocity and output quality.

What success looks like in this role:

• Build and launch full-funnel lifecycle programs for the provider network—owning everything from strategy and segmentation to copywriting, journey building, and outcome measurement.

• Establish foundational playbooks and processes that standardize provider engagement at scale across onboarding, activation, retention, and re-engagement.

• Drive measurable improvements in provider engagement, satisfaction, and long-term retention metrics.

• Elevate the quality and consistency of provider communications to increase trust, value perception, and connection to the mission.

• Collaborate effectively with Product, Clinical Operations, and Data teams to integrate lifecycle efforts tightly into the broader provider experience.

What you’ll bring:

• 6+ years of experience in lifecycle or retention marketing, ideally in healthcare or a marketplace environment.

• Proven success leading multi-channel engagement programs from strategy through execution.

• Experience with segmentation, personalization, and testing strategies.

• Proficiency in marketing automation and analytics platforms (e.g., Iterable).

• Advanced AI fluency (IC 4-7 / Manager level):
  Demonstrated ability to use AI tools for messaging stress-testing, rapid drafting, campaign analysis, and building reusable prompts/frameworks to compress the insight-to-execution loop.

• Strong collaborative abilities…