Director of Retention

Alpha Lion is looking for a Director of Retention to own our retention engine end-to-end. You'll be the person who deeply understands our customers - their goals, behaviors, and why they stay (or leave) - and turns that understanding into a real competitive advantage. This is a hands-on role: you're not just setting strategy, you're in the data, in the platforms, and in the details of the post-purchase journey, identifying and executing the highest-impact ways to grow Customer Lifetime Value.

Your work directly fuels how aggressively and profitably Alpha Lion can acquire new customers.

• Own the retention calendar end-to-end - offers, incentives, LTOs, launches, cross-sell, and reactivation - partnering with Brand and Growth on GTM strategy.
• Own subscription performance and economics: take rate, churn, reactivation, subscriber LTV/LTR, and contribution margin.
• Build and scale a world-class subscription and loyalty experience, from onboarding through offboarding, in partnership with Product and Operations.
• Lead lifecycle and CRM end-to-end (Email, SMS, Push) - strategy, segmentation, automated journeys, and continuous testing across messaging, offers, and timing.
• Build a customer intelligence engine: leverage behavioral data, cohorts, NPS, reviews, and zero-party data to uncover the highest-impact opportunities across the customer journey.
• Build and develop a lean, high-performing retention team, with clear ownership, KPIs, and operating cadences.

• Returning customer revenue, LTV, and contribution margin materially exceed targets, making Retention a real driver of company growth.
• A subscription program that consistently improves adoption, cross-sell, and longevity - not just maintains the status quo.
• A loyalty program with measurable, demonstrable impact on repeat purchase and customer value.
• Customer and cohort insights that don't just live in a report - they translate into concrete actions across Retention, Product, Brand, and Acquisition.

• You think like a business owner - you prioritize based on incremental revenue and LTV impact, not just channel-level metrics.
• You combine consumer psychology with hard behavioral data to find opportunities others miss.
• You're proactive - you bring solutions to the table before they become fire drills.
• You're comfortable being hands-on while simultaneously building the team and systems needed to scale.
• You build strong cross-functional relationships - Brand, Growth, Product, CX, Data all trust you and work well with you.

• 7-10+ years in Retention, Lifecycle/CRM, or Subscription growth within DTC e-commerce, including several years in a senior or leadership capacity.
• Proven track record managing a subscription book of 25,000+ active subscribers, or a clear, defensible reason your trajectory doesn't fit that exact benchmark (e.g., took a brand from 0 to meaningful scale, or ran retention for a high-LTV/lower-volume premium brand).
• Demonstrable retention impact - a specific, defensible track record of moving NRR, gross churn, or LTV by meaningful points, and generating $25M+ in retention-driven revenue.
• Deep, hands-on expertise across the modern retention stack:
  Klaviyo (email), Attentive or equivalent (SMS), Recharge/Skio/Stay or equivalent (subscription), Shopify, and the data infrastructure that connects them.

• Background in health, wellness, supplements, beauty, or premium lifestyle DTC.
• Track record designing and executing loyalty programs at scale.

Alpha Lion is a fast-growing, performance-driven brand focused on helping people unleash their Superhuman potential. We are building scalable systems, raising the bar on execution, and creating long-term competitive…