Paid Media Channel Manager V

Summary:

The Paid Media Channel Manager owns the roadmap, technical health, and performance of our paid media channels for Enterprise Marketing. Scope covers paid social, search, and programmatic, with portfolio management across business lines. This role sets the optimization agenda, governs how channels are built and measured, and owns the calendar and resourcing other teams plan against. It works end to end with martech and operations, manages agency/vendor delivery, and brings paid social into closer alignment with organic, website, and search.

• Channel roadmaps + optimization:
  Own the channel roadmap and quarterly optimization plans across paid social, search, and programmatic: priorities, sequencing, expected impact. Set the optimization agenda: find where performance leaks, size the opportunity, drive the fix to completion. Translate business objectives into channel targets and guardrails for partners and agencies.
• Portfolio management:
  Allocate investment across WAB and M4E, balancing always-on and campaign activity against business priorities. Maintain one consolidated view of performance, spend, and pacing by product so trade-offs are explicit. Align channel plans to launch and growth milestones with product marketing leads.
• Trafficking, tracking, integrations + audience governance:
  Own technical integrity: trafficking standards, tracking implementation, pixels/conversions APIs, UTM taxonomy, naming conventions. Govern audience strategy: how audiences are defined, built, shared, refreshed, retired. Ensure activation is correct and compliant. Own integrations across ad platforms, martech, and CRM so data flows from impression to lead to pipeline. Define and enforce pre-launch QA so campaigns launch measurable and correctly tagged.
• Calendar, timeline + resource management:
  Build and own the paid media calendar: the single source of truth for what is in market, when, by product and region. Manage timelines and resourcing: set lead times, sequence concurrent work, make capacity trade-offs explicit. Run intake and prioritization for Integrated Marketing and regional requests, protecting roadmap commitments. Coordinate regional localization without breaking measurement consistency or brand standards.
• Testing, innovation + vendor management:
  Own the testing roadmap: prioritize experiments, set success criteria up front, design tests that produce decisions. Evaluate and pilot new channels, ad products, formats, and measurement approaches. Build the case to scale what works. Manage agency/vendor delivery against the roadmap: briefs, timelines, deliverable quality, SLAs. Scopes and SOWs are set by the marketing lead (TBC). Codify learnings into playbooks, benchmarks, and templates.
• Martech + operations:
  Work end to end with martech and marketing operations: requirements, implementation, QA, adoption. Identify tooling and data gaps limiting channel performance. Build the business case for investment. Deliver interim solutions while longer-term infrastructure is built, then automate what works.
• Cross-channel alignment:
  Align paid social with organic social, website, and search: shared audiences, consistent messaging/taxonomy, coordinated timing, connected performance view. Partner with content, web, and SEO/SEM counterparts so paid amplifies what works organically, and paid learnings inform site strategy.
• Reporting + analysis:
  Own stakeholder reporting: performance vs target, efficiency, pacing, pipeline contribution, on a fixed cadence. Deliver analysis, not just dashboards: what moved, why, what changes next. Separate creative, audience, bidding, tracking, and landing-page drivers. Tailor readouts to Integrated Marketing, regional teams,…