Regional Sales Director, Central Region – Healthcare & Education

Regional Sales Director, Central Region – Healthcare & Education Sales Remote

Clinical Solutions (Digital Therapeutics / SaMD) & EdTech / Special Education Solutions

Location: Remote, Central Region, USA. Candidates must reside near a major central region US airport hub (ORD, STL, DFW, etc.) to facilitate travel requirements

Reports to: Vice President of Sales

Role type: Professional / Individual contributor

Travel: Up to 50%

Floreo is pioneering the use of Virtual Reality (VR) to create immersive, therapeutic, and educational experiences for neurodiverse children and adults. Our evidence-based platform is used across therapy, educational, and family settings, and we are developing a regulated Software as a Medical Device (SaMD) for commercialization in 2026. Beyond 2026, Floreo is developing new products leveraging AI, including an ADHD therapeutic and an autism assessment tool.

Our mission is a world that is open and accessible to the neurodiverse by improving quality of life for individuals and families through accessible, innovative, and effective solutions.

The Central Regional Sales Director – Healthcare & Education is responsible for generating new revenue and expanding existing customer relationships across both clinical and education markets. This individual contributor will sell into clinics, therapy practices, behavioral health organizations, and human services providers, as well as K–12 school districts, charter and private schools, vocational and adult residencies, and state education agencies.

At Floreo, success is driven by a highly collaborative, team-oriented culture. This role requires someone who operates with a solutions-first mindset, takes ownership, and thrives as a self-starter in a fast-paced, evolving environment. The ideal candidate brings experience selling prescription-based or clinically utilized technologies, including digital therapeutics (DTx), software as a medical device (SaMD), or other regulated solutions and understands the unique procurement, funding, and decision-making dynamics of the education sector, including IDEA (Individuals with Disabilities Education Act)/special education funding pathways and the role of IEP teams in technology adoption.

This person can credibly engage clinical, administrative, and operational stakeholders, and as well as special education directors, district administrators and state-level program officers.

• Generate leads and prospect across both healthcare and education markets - including clinics, therapy practices, behavioral health organizations, and human services providers, as well as school districts, charter and private schools, and state education agencies
• Build and manage a robust pipeline that targets high-value clinical accounts alongside special education departments, student support services, and district technology offices
• Develop territory strategies that prioritize high-value accounts and accelerate time to close across both verticals
• Navigate public sector procurement processes - including RFPs, pilot programs, and grant-funded purchasing
  -alongside healthcare contracting pathways

• Manage full-cycle sales from initial outreach through close, including the multi-stakeholder consensus-building common in both clinical and district-level decisions
• Conduct discovery to understand clinical workflows, reimbursement context, and operational needs - as well as IEP goals, classroom workflows, and district technology adoption criteria
• Position Floreo’s platform, including its SaMD pathway, in terms relevant to clinical and administrative buyers, special education outcomes, compliance requirements, and educator workflows

• Own the customer relationship lifecycle and identify expansion opportunities in assigned territory across clinical sites and service lines, and across buildings, grade levels, and district-wide rollouts
• Ensure customers are realizing measurable value from the Floreo platform- supporting retention and growth in clinical settings, and measurable outcomes for neurodiverse students in school settings
• Serve as the voice of the customer internally, informing product, market access, and go-to-market strategy across both healthcare and education

• Work closely with Market Access, Engineering, Legal, and clinical teams to align sales efforts with Floreo’s broader…