Senior Wholesale Manager

Avenir Collective. Building the future of beauty, personal care and lifestyle brands. We acquire and scale high-potential consumer brands, bringing together the capital, people and operating expertise to turn strong brands into enduring businesses. Our difference is that we are operators, actively managing our brands and providing the capabilities, infrastructure and expertise they need to scale, while preserving the product, purpose and consumer connection that make each brand special.

We’re building a connected house of brands where great people, brands and ideas come together. If you’re excited by building businesses, solving problems and working with a collaborative, entrepreneurial team, we’d love to hear from you.

The Senior Wholesale Manager, US will lead the commercial growth and day-to-day management of Avenir Collective’s wholesale business across the US, with primary responsibility for our key retail partnerships. This is a senior commercial role with ownership of retailer strategy, revenue delivery, account profitability, forecasting and trade marketing execution. You will build strong relationships with retail partners, develop joint business plans, identify opportunities to grow distribution and ensure our brands are set up to win both in-store and online.

Working closely with Demand Planning, Brand, Marketing, Finance, Wholesale Operations, Supply Chain and Creative, you will own the financial wholesale forecast for the US market and be accountable for delivering against revenue, margin and investment targets. The ideal candidate brings strong beauty industry experience, a deep understanding of the US retail landscape and ideally direct experience working with Ulta.

Full-time role based remotely in the US

40 hours per week, 9 am to 6 pm with a one-hour lunch

• Own and deliver the US wholesale strategy, driving profitable growth across existing and prospective retail partners.
• Lead strategic account relationships, including Ulta, developing joint business plans covering revenue, distribution, assortment, NPD and growth.
• Own commercial negotiations, including pricing, margins, promotions, investment and retailer terms.
• Lead range reviews, assortment optimisation and distribution expansion, proactively identifying opportunities and addressing performance risks.

• Own the US Wholesale P&L, including revenue, gross margin, trade investment and account profitability.
• Set revenue targets, manage budgets and forecasts, and drive performance against commercial objectives.
• Partner with Finance to ensure accurate reporting, effective investment and clear visibility of risks and opportunities.

• Own commercial sales forecasts and assumptions across retailers, SKUs, promotions and launches.
• Partner with Demand Planning and Supply Chain to align inventory with commercial activity, managing stock availability and excess inventory risks.

• Own the US trade marketing strategy, budget and execution, including promotions, sampling, GWPs, retail media, in-store activations, visual merchandising and retailer education.
• Collaborate with Brand, Marketing and Creative to deliver commercially effective, brand-aligned activity.
• Measure promotional performance and ROI to optimise future investment.

• Lead cross-functional planning and execution of new retailer, product and distribution launches.
• Ensure successful retailer onboarding, operational readiness and strong execution across physical and digital channels.
• Monitor launch performance and drive sell-through and expansion opportunities.