Fire Alarm Sales

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DU Family of Companies is a network of fire protection, life safety, and security service companies, protecting people and property across 35+ branches in 11 states. Founded in Buffalo, New York, in 1946 by Herman Ulmer and Joseph Davis, Davis-Ulmer has grown from a local fire protection company into a full-service life safety provider offering fire sprinkler, fire alarm and detection, suppression, and security solutions.

Living our motto, ‘we protect what you value most,’ Davis-Ulmer offers a challenging and rewarding work environment for those passionate about keeping communities safe.

Due to continued growth, we are looking to add a Fire Alarm Sales professional to our Amherst, NY team. This role develops customer relationships, identifies fire alarm sales opportunities, and prepares estimates and proposals while coordinating with internal teams to support project execution. Success in this role requires strong communication, relationship-building, organization, and the ability to manage sales opportunities from prospecting through completion.

• Develop and maintain relationships with contractors, property managers, building owners, engineers, and end users.
• Identify and pursue new fire alarm sales opportunities within the assigned territory.
• Prepare accurate estimates, proposals, and presentations for fire alarm systems and related services.
• Conduct site visits to evaluate customer needs and project requirements.
• Coordinate with engineering, operations, and service teams to support successful project execution.
• Maintain knowledge of NFPA codes, local authority having jurisdiction requirements, and industry standards.
• Generate and manage a sales pipeline through prospecting, networking, referrals, and existing customer relationships.
• Negotiate pricing, scope, and contract terms within company guidelines.
• Track sales activities, opportunities, and forecasts in the CRM system.
• Attend industry events, trade associations, and networking opportunities to promote company services.
• Support customers throughout the sales cycle and maintain relationships that encourage repeat business.
• Meet or exceed established sales and gross margin targets.

• High school diploma or GED.
• Strong communication, presentation, and relationship-building skills.
• Experience preparing estimates and proposals.
• Self-motivation and strong organizational and time management skills.
• Proficiency with Microsoft Office and CRM platforms.
• Valid driver’s license and ability to travel within the assigned territory.

• Associate’s or bachelor’s degree.
• Three or more years of experience in fire alarm, low-voltage, security, or related technical sales.
• Knowledge of fire alarm systems, life safety systems, and applicable industry standards.
• Ability to read construction drawings and specifications.

• Travel within the assigned territory to meet with customers and visit project sites.
• Work in office and customer-site environments.
• Use a computer to prepare estimates, proposals, presentations, and sales records.

The salary for this role is $60,000 to $80,000 per year , based on experience and qualifications.

As part of the DU Family of Companies, we believe that empowering and investing in our employees as leaders develops an organization that delivers innovative solutions and services that create a superior customer experience. The unique blend of our leader's abilities and the ownership of their work, combined with our culture and values, creates something that is simply described as the Davis-Ulmer difference.

Why Choose DU Family of Companies?

• Competitive Compensation
  - We offer a competitive wage based on your experience and…