Director of Marketing

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Full Time Buford, GA, US

13 days ago Requisition

Job Description

Job Title: Director of Marketing

Department: Marketing

Reports To: General Manager

POSITION SUMMARY

The Director of Marketing is the senior marketing leader responsible for developing and executing the integrated marketing strategy for Lanier Islands Resort, a complex destination with multiple revenue streams and customer segments. The position leads brand strategy, demand generation, digital presence, customer communications, media, partnerships, and marketing performance, with a primary focus on profitable revenue growth across lodging, meetings and groups, social events, weddings, golf, food and beverage, entertainment, and resort experiences.

The Director translates business goals into measurable marketing plans that build awareness, generate qualified demand, improve conversion, and support revenue objectives. The role partners closely with the General Manager and leaders across Sales, Rooms, Golf, Food & Beverage, Events, and other operating departments. The position leads internal marketing resources and external agencies and balances strategic leadership with hands‑on execution in a fast‑paced, highly collaborative environment.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and lead the annual resort-wide marketing and communications strategy, budget, calendar, and channel plan in alignment with business priorities and revenue goals.
• Create integrated marketing plans for leisure, meetings and corporate groups, social events, weddings, golf, food and beverage, entertainment, seasonal programming, and other resort experiences.
• Drive qualified demand and revenue through a balanced mix of brand building, acquisition, conversion, retention, loyalty, and remarketing initiatives.
• Establish objectives, key performance indicators, dashboards, and measurement frameworks; use results to optimize investment, channels, audiences, offers, and creative.
• Oversee brand strategy and consistency across advertising, website, social media, email, collateral, signage, on‑property communications, partnerships, and other guest touchpoints.
• Lead digital marketing strategy, including paid search, paid social, programmatic media, SEO, content, and other digital channels, ensuring campaigns are effectively targeted, measured, and optimized.
• Own website strategy and performance in partnership with internal and external resources, including content, user experience, analytics, conversion opportunities, and revenue‑driving calls to action.
• Lead CRM, email marketing, and customer lifecycle programs designed to increase engagement, repeat visitation, direct bookings, and total guest value.
• Develop targeted campaigns and solicitation programs that generate advance bookings and qualified leads for transient, group, meeting, wedding, and social‑event business.
• Partner with Sales leadership on lead generation, sales enablement, content, campaigns, property site inspections, and client or partner presentations.
• Partner with Rooms to support occupancy, ADR, direct booking, and total guest revenue through strategic offers, audience targeting, and timely demand‑generation programs.
• Partner with Golf, Food & Beverage, Events, and other operating departments to increase awareness, visitation, participation, and revenue.
• Develop strategic partnerships, co‑marketing opportunities, and promotional programs in collaboration with the Director of Relations to expand reach and create measurable business value.
• Lead marketing for new products, experiences, events, facilities, and revenue opportunities as the…