Wedding Sales Manager

Summary

Responsible for the sales, management and servicing of social catering functions on property, including wedding ceremonies, receptions, rehearsal dinners, Bar/Bat Mitzvahs and social parties such as birthdays, anniversaries and graduations. Drive increased business and revenue through aggressive sales techniques, prompt follow‑up, continuous profitability evaluation, and maximizing F&B and room rental revenues.

• Solicit new and existing accounts to exceed revenue goals via telephone prospecting, trade shows, networking calls, site inspections and written communication.
• Utilize internet and e‑commerce channels to produce creative, effective, timely responses to all inquiries.
• Understand banquet event orders, event resumes and other internal communications needed to produce exceptional events.
• Evaluate every catering opportunity to maximize revenue and profitability while exceeding customer expectations.
• Research competitors’ products, services and pricing to develop strategic business plans.
• Maximize revenue by selling all resort facets to existing and potential clients, including room rental, A/V and other opportunities.
• Sell to diverse market segments.
• Participate actively in industry organizations (NACE, MPI) and community activities to maintain awareness and create booking opportunities.
• Apply knowledge of sales and negotiation techniques, closing skills, and interpersonal rapport.
• Conduct hotel site inspections and client presentations.
• Participate in trade shows and sales blitzes.
• Leverage creative skills to provide innovative set‑ups, menus and functions for groups; collaborate with the chef on specialty menu pricing.
• Work closely with Banquets for operations and event execution, promptly evaluating alternatives and making decisions.
• Provide overall direction, coordination and ongoing evaluation of operating catering events, ensuring complete execution of banquet orders.
• Use computers (including Delphi, Word, Excel) effectively.
• Coordinate with outside vendors to meet client satisfaction for all events.
• Comply with attendance rules and maintain a regular work schedule.
• Develop and maintain knowledge of market trends, competition, and customers.
• Maintain positive relationships with business accounts and key industry organizations; source new business opportunities.
• Communicate with internal departments to ensure client needs are met.
• Maximize revenue to meet or exceed revenue and room night goals set by management.
• Respond promptly to potential client inquiries.
• Participate in daily business reviews, training and other sales meetings.
• Collaborate with other departments to provide quality customer service.
• Organize follow‑up tasks, monitor calls promptly.
• Prepare reports and an annual sales & marketing plan accurately and on time.
• Manage multiple tasks simultaneously for optimal productivity.
• Proactively solicit wedding and social business for the resort.
• Actively manage existing accounts and seek new clients to generate repeat business.
• Perform any other job‑related duties as assigned.

This role co‑supervises 1–2 team members.

• At least 18 years of age with a valid driver’s license and a clean MVR for 3 years.
• Demonstrated ability to develop and execute action plans to close target accounts or market segments.
• Strong negotiation, judgment, and interpersonal skills across departments.
• Minimum of 3 years sales experience in social business within a developed market.
• Strong, assertive leadership with proven team‑leading experience.
• Intermediate computer proficiency (Word, Excel, Outlook, Delphi).

• Bachelor’s degree or equivalent from a four‑year college.
• Three years’ experience in the hotel industry managing catering and conference services.

Ability to read, interpret and write routine reports, safety rules, operating instructions and procedure manuals; effectively speak before groups of customers or employees.

Proficiency in Word and knowledge of Delphi.

Regular sitting, talking, hearing; frequent standing, walking, use of hands; occasional stooping, kneeling, crouching or crawling; lifting/moving up to 25 pounds.

Moderate noise level, typical indoor hospitality setting.

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Sales and Business Development
• Industry: Hospitality

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