Cannabis Social Media Assistant

Overview

Americann Made is a vertically integrated cannabis company. Our expertise in forming strategic partnerships within the cannabis community has allowed us to grow exponentially while remaining a privately funded company giving us the opportunity to deliver the best in cannabis genetics throughout California.

We’re in search of a truly passionate and creative social media assistant who can take ownership of posting compelling content across multiple accounts (mostly Instagram) and who is comfortable appearing on-camera, writing unique captions, finding trending hashtags and utilizing other methods that attract engagement. If you fit that description, we would love to recruit you to our cause, which is to simply an authentic and memorable cannabis experience to our Los Angeles customers.

In order to do that, our goal is to elevate the profile of both our in-house brands AND our retail locations, which sell cannabis-related products as well as apparel!

Ideal candidates are avid users of Tik Tok and Instagram specifically (Twitter and You Tube accounts would be welcome additional platforms as well, but not required) and must be current on the absolute latest trends on these platforms.

Please share the link to your Instagram and Tik Tok profiles for reference. You should be able to provide examples that show a demonstrable passion, creativity and experience in creating and sharing content on social media platforms. Please also feel free to include You Tube and Twitter account links, if you have them.

• Conceptualize, create and curate engaging social media content for multiple retail locations, traveling between our LA stores to promote their products spanning from cannabis-related brands to apparel.
• Appear on-camera for live and pre-recorded content while maintaining a fun but professional attitude, in particular during big VIP events at our stores.
• Adhere to each individual store's brand guides in arranging visually compelling, product-focused content that will draw audiences.
• Monitor analytics after posting and sharing, to identify areas of success as well as areas where improvement is needed.
• Collaborate harmoniously and respectfully with the rest of the marketing team as well as sales, in order to produce work that will benefit everyone.
• Engage with customers in mentions, comment sections and occasionally in DMs.
• Monitor mentions and stories to reshare select submissions from fans and customers, adding well-researched hashtags and gifs for optimal reach and engagement.
• Fulfill and manage requests from customers and influencers, fostering long-term relationships with key partners.
• Assist Marketing Director with providing marketing assets to retail stores.
• Remain open to constructive feedback that may require adjusting layouts, storyboards, pitches, or content already created.

• Excellent writing skills with copyright and proofreading experience (social media caption-writing being of particular importance).
• Comfortable presence on-camera, whether it is live or pre-recorded.
• Capabilities in independently directing and creating video content while adhering to deadlines.
• Skills in creating relevant content across all social channels.
• Strong and demonstrable abilities in design and video editing.
• Experience in and understanding of what it means to maintain a brand look and nurture a brand experience for customers.
• Familiarity using Canva, Pic Monkey or Photopea (or even better, Adobe Photoshop, Illustrator, etc.).
• Familiarity using Planoly or a similar platform to organize future daily posts while adhering to deadlines.
• Understanding of GEO (Gif Engine Optimization) and how to utilize it to promote stories.
• Skills in curating relevant content across all social channels and tracking optimal post times.
• Aptitude for staying plugged into social media trends and the ability to apply them to our brands.
• A proactive and collaborative attitude toward tackling ideas and projects.
• Flexibility in working autonomously or as part of a team when developing concepts.
• Knowledge of cannabis culture strongly encouraged.

• Must be 21+ years of age, in accordance with California cannabis law.
• 1+ years of creative and content production in a marketing or editorial setting.
• 1+ years of experience in copyrighting (specifically caption-writing) and proofreading.
• 2+ years of experience as an Instagram content creator.
• 1+ years of experience specifically as a Tik Tok content creator.
• 1+ years of experience as a Twitter user.

Knowledge of Tik Tok and Instagram's ecosystem including edit functionalities, music copyrights, hashtags, and platform updates.

First-rate communication skills.

Organizational and project management skills, with an ability to manage multiple projects simultaneously and on tight turnaround deadlines.

EEO statement:
Americann Made is an equal opportunity employer. We do not discriminate on any protected status.