Creative Video Strategist

Creating a world where pets live longer, healthier lives, from their very first meal.

We’re Looking For A: Creative Video Strategist

Location: Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)

What You’ll Be Doing: The mission of this role is to concept, script, and direct high-performing paid social video ads that drive customer acquisition and growth. This role partners closely with internal production, post-production, and marketing teams to develop, test, and optimize performance creative across paid channels.

• Develop fresh ad angles and concepts for our dog and cat food brands, using consumer insights, product benefits, competitive research, trends, and creative performance to continuously fuel new ideas.
• Turn concepts into compelling direct-response scripts , with a strong focus on hooks, storytelling, pacing, persuasion, and creating ads that capture attention and drive action.
• Bring your concepts to life on set , partnering with our production team on both UGC and larger-scale shoots and directing talent to ensure the idea translates effectively on camera.
• Own the creative through post-production , working directly with editors and providing clear feedback on structure, pacing, performance, visuals, and other elements that make the final ad stronger.
• Use Meta performance data to learn and iterate , identifying winning angles, hooks, messages, and formats and developing hypotheses around why creative worked or didn’t work to inform the next round of testing.
• Maintain a strong pipeline of new creative , balancing completely new concepts with smart iterations of proven winners so we’re continuously testing, learning, and finding new opportunities to scale.
• Leverage AI tools to enhance creative strategy and output, including ideation, scripting, trend analysis, and rapid iteration of high-performing ad concepts.
• Available to drive and occasionally travel to locations in order to film and gather footage and conduct interviews.

Qualifications (

Note:

We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• 3-5+ years of experience bringing scripts to life through Video and Film/Visual Storytelling.
• Completed internships in a related field, engaged in freelance work, or personal projects can be just as important as formal education.
• Strong understanding of direct-response creative and digital advertising.
• Exceptional storytelling and scriptwriting skills for video.
• Strong creative instincts with the ability to develop fresh ad angles and concepts.
• Experience with on-set creative leadership and directing talent.
• Strong visual eye with an understanding of framing, performance, pacing, and camera placement.
• Experience working with video editors and providing clear, actionable creative feedback.
• Ability to use performance data to inform creative decisions and iterate on winning concepts.
• A highly creative self-starter who can work independently and collaborate across teams.
• Curious and proactive about learning and using new AI and creative tools.
• Ability to work in a fast-paced, constantly evolving creative environment.
• Bachelor’s Degree in Marketing, Human Studies, or a related field preferred

Golden Perks & Benefits:

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions , ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Employee Stock Ownership Plan , where company contributions fund your retirement plan with…