Director, Market Intelligence & Insights

Welcome to Warner Bros. Discovery… the stuff dreams are made of. When we say “the stuff dreams are made of,” we’re not just referring to wizards and superheroes, or the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life, the creators, and the dreamers creating what’s next. From brilliant creatives to technology trailblazers, we offer career‑defining opportunities, benefits, and the tools to explore and grow.

We support, celebrate, and help you thrive.

WB Games is a leader across all game platforms and mobile devices. Our diverse and inclusive workforce creates beloved characters, franchises, heroes, and wizards. We have studios and offices across the globe.

We are seeking a strategic, analytically‑minded Director with deep experience in the gaming or entertainment industry to lead audience strategy and market intelligence across our portfolio of game titles. This hybrid role sits at the intersection of Competitive Intelligence, Marketing Analytics, and Market Research, integrating insights across disciplines to guide brand strategy, product development, and go‑to‑market execution.

The Director will serve as a strategic partner to game teams, representing the voice of the player, the competitive landscape, and marketing performance. They will translate complex data into actionable audience strategies—identifying target segments, anticipating player expectations, and inspiring brand and marketing teams with positioning, messaging, and media recommendations.

• Develop integrated audience strategies using research, competitive, and performance data.
• Advise product management teams on player expectations, motivations, and cultural context.
• Recommend target segments and positioning strategies to maximize resonance and reach.
• Embed with game teams to represent the player voice and market dynamics throughout development.

• Guide research initiatives address strategic questions across the portfolio.
• Frame hypotheses, scope, and deliverables; mentor teams on research design and execution.
• Build and maintain a centralized market data repository for cross‑team use.
• Monitor competitive launches and emerging technologies; produce timely retrospectives and updates.

• Assist with marketing budgeting and forecasting.
• Partner with Franchise Planning teams to identify portfolio gaps, growth opportunities, and strategic risks.

• Craft concise, high‑impact memos, decks, and briefings for senior leadership.
• Present clear options, trade‑offs, and implications to drive alignment and decisions.
• Demonstrate executive presence and influence across cross‑functional teams.

• 8+ years in marketing strategy, consulting, research, or consumer insights within gaming, entertainment, or adjacent industries.
• Bachelor’s degree in Statistics, Decision Sciences, Psychology, Business, Computer Science, or a related analytic field.
• Proven experience using market insights to drive growth and inform product and brand strategy.
• Thrives in uncertain environments and independently drives problem resolution.
• Track record of cross‑functional influence, particularly with publishing, studio, product, and marketing teams.
• Ability to lead both the strategic vision and operational delivery of performance insights.
• Passion for games and player‑first storytelling.

This is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. They resonate with you and will be discussed during your interview.

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds, and experiences. Being an equal‑opportunity employer means that we consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status,…