Marketing and Communications Specialist

DEPARTMENT/ADMINISTRATION: Marketing and Communications

POSITION: Administrative, Exempt, Full-time (40 Hours)

SALARY RANGE: $68,640-$70,000 Annually, Pro-rated

Final date to receive applications: Open Until Filled, Apply Immediately.

Definition of Classification:

The Marketing and Communications Specialist plays a key role in supporting and executing strategic initiatives that elevate the university’s brand, programs, and community engagement. This position, based in the Burbank/LA campus, is responsible for creating and managing content across various platforms, with special focus on social media, that helps to strengthen the university’s position in Los Angeles specifically and California broadly as a leading institution of higher education.

Using omnichannel efforts, the Specialist will develop content that feeds key platforms, including but not limited to social media; the university website; blogs, newsletters and communications memos; and print materials. Under oversight from the President’s Office, the Specialist will support the institution’s key strategic initiatives by communicating them through internal memos and announcements.

By leveraging storytelling and a deep audience understanding, the Specialist will engage diverse audiences including prospective students, alumni, faculty, parents, donors, and other key stakeholders.

This position may require flexibility to work evening and weekend hours as well as the ability to travel, as required.

Duties and Responsibilities:

The duties and responsibilities include, but are not limited to, the following:

• Develop and execute campus-wide social media strategy across multiple platforms (Instagram, Linked In, Facebook) aligned with recruitment objectives, institutional branding, and audience engagement goals.
• Curate, schedule, and publish high-impact content that supports strategic initiatives such as student recruitment, academic program promotion, community engagement, events, and fundraising campaigns.
• Monitor social media conversations and trends to identify opportunities for proactive engagement, responding to comments, messages, and mentions in real time to foster positive relationships and a strong online community.
• Collaborate with cross-functional teams (Admissions, Alumni Relations, Events, Development, and academic departments) to identify opportunities for social media promotion. Stay informed of emerging social media trends, tools, and best practices in the higher education sector, proactively testing new platforms, formats, and content strategies to engage our diverse audience.
• Oversee student workers and provide them with mentorship, guidance, and direction to create high-quality content for university channels.
• Support social media efforts for the academic units and their accounts.

Content Creation & Storytelling (35 %)

• Develop clear, compelling, and on-brand written content for a variety of channels, including the university website, blogs, newsletters, email campaigns, recruitment materials, and social media posts, all aimed at attracting and retaining prospective
• Collaborate with faculty, staff, students, and alumni to gather authentic stories that showcase the university’s distinctive programs, academic excellence, student success, faculty expertise, and vibrant campus culture.
• Ensure all content aligns with the university’s brand voice, tone, and strategic priorities, maintaining a cohesive narrative across all marketing materials and platforms.
• Contribute to the development of strategic content calendars, working with key stakeholders to ensure that messaging is timely, relevant, and aligned with recruitment cycles, academic calendars, and key institutional milestones.

Communications (25%)

Under the direction of the Senior Director for Strategic Communications,

• Write and edit internal and external messages, emails, and other content as assigned.
• Support media relations initiatives, such as writing press releases, media advisories, and supporting story materials for media stories
• Assist in the development of crisis communications materials for pertinent events.

Uphold best practices and ensure consistency within all communications and with…