Marketing Specialist- Hybrid, Mid-Level

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- Hybrid, Mid-Level role at Jobright.ai

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- Hybrid, Mid-Level role at Jobright.ai

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Job Summary:

Mission Valley Bank is an independent commercial business bank focused on serving small and mid-sized businesses, professionals, and high-net-worth individuals. They are seeking a Marketing Specialist to assist in developing and executing the Bank's brand strategy, manage marketing initiatives, and support social media management.

Responsibilities:

• Support internal business units by coordinating marketing requests, campaign timelines, and deliverables.

• Open, manage, and track marketing project tickets through JIRA or equivalent project management platforms.

• Maintain and update project trackers, calendars, meeting agendas, and internal status reports.

• Facilitate weekly or bi-weekly marketing meetings by preparing conference notes, recaps, and follow-ups.

• Monitor and manage progress on multi-channel campaigns (digital, print, social, events, etc.) to ensure on-time delivery.

• Collaborate with internal stakeholders to gather requirements and translate business needs into actionable marketing tasks.

• Track vendor deliverables and coordinate with third-party partners (e.g., print vendors, mail houses, ad networks).

• Coordinate cross-functional communication between marketing, compliance, sales, business development, and operations teams.

• Assist in organizing and executing internal marketing campaigns for new products, initiatives, and branch promotions.

• Contribute to strategy development by compiling market research, competitive analysis, forecasts, and post-campaign analytics.

• Maintain inventory and fulfill orders for event and branch marketing materials.

• Manage the Bank's social media channels (Linked In, Instagram, You Tube, Tik Tok), including planning, scheduling, and publishing content via the CRM tool and separately (depending on the campaign).

• Own and maintain the monthly social media calendar in alignment with business objectives, product campaigns, and brand tone.

• Monitor channel performance and engagement; compile and analyze performance metrics monthly until the CRM tool is live.

• Stay informed of industry trends and platform updates to recommend content and format improvements.

• Coordinate paid social campaigns as needed, track ROI and audience engagement for sponsored content until the CRM tool is Live.

• Ensure all social media content is approved through compliance and properly archived per regulatory requirements.

• Source, capture, or commission creative assets (photos, videos, stories) for use in social media posts.

• Track competitors' social media presence and share trend insights and recommendations with the marketing team.

• Produce marketing materials across a wide range of formats: digital ads, email banners, flyers, postcards, brochures, print media, event signage, presentations, and social media graphics utilizing existing templates and specifications.

• Execute layout, typography, and visual hierarchy best practices to ensure polished, professional design work within the current brand guidelines.

• Collaborate with the Marketing Manager and business units to interpret creative briefs and turn them into actionable design solutions for all internal projects and communications.

• Coordinate multiple rounds of revisions, incorporating stakeholder feedback and compliance edits while maintaining timelines.

• Prepare and deliver final production files optimized for both print and digital outputs (e.g., CMYK for offset, RGB for web, vector files for signage).

• Set up print-ready artwork including bleeds, crop marks, and resolution adjustments to meet vendor specifications.

• Source and manage imagery, stock photography, iconography, and fonts for…