Director, Social Media and Influencer Marketing

Funko Overview

Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters.

Funko is a purveyor of pop culture and licensed-focused collectibles company. Funko currently holds thousands of licenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry. Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world.

The Director, Social Media and Influencer Marketing for Funko is tasked with driving best-in-class thought leadership, strategy, and execution across Social Media and Influencer Marketing channels for the Funko brand. Their responsibilities surround the translation of brand, product and business goals into innovative socially-native programs, effectively connecting with our existing fans, inviting new ones in, and ultimately driving demand and conversion of priority product lines through a broadened, engaged consumer base.

Through deep subject matter expertise and cross-functional partnership, the Director will help craft, shape and deploy a variety of strategies that will take Funko into a new chapter of growth, relevancy and social fame.

The ideal candidate is a true expert in both social and influencer disciplines. They have experience creating robust programs based on insights, the latest technology and trends, and deep knowledge for the ever-evolving social landscape. They understand what drives consumer need and behavior in social media and can formulate thoughtful, creative strategies to help us unlock the full potential of the brand.

Equal parts visionary and actionable planner, the Director will craft our annual social media and influencer strategies and playbooks. They will define clear goals, align across teams, and regularly audit performance with an eye for finding opportunities that drive both brand and revenue goals. They will coach and develop a team of high performers and oversee thetranslation and execution of the strategy into tactical plans.

The Director will lead channel- specific initiatives as well as work on integrated campaigns with multiple stakeholders, including Integrated Marketing,PR, Licensing, Product Marketing, Creative and commercial sales channels.

The Director brings first-hand experience leading and optimizing a brand’s influencer marketing program. Building on the success of Funko’s existing influencer program, they will help us refine our current approach to drive continued engagement, mass reach and the creation of authentic content for use across platforms and channels.

They will refine the program goals and KPIs, optimize tools, and continue to integrate influencer marketing into broader campaigns and initiatives.

• Develops and delivers social media and influencer marketing strategies that support channel growth, fanengagementand deliver upon traffic and commercial goals
• Serves as organizational lead in social media and influencer marketing; provides regular updates on social trends, best practices and recommendations based on current state and future predictions
• Partners across functional areas and creative teams to advocate for social-first content and approaches for integrated campaigns and events
• Evaluates,optimizesand refinessocial and influencer tools/platforms, always looking for opportunities to scale and share across brands and regions
• Establishes a clear reporting and insights framework to share performance and recommend evolutions based on lessons learned frompreviousactivations
• Develops social and influencer strategies as components of larger integrated campaigns and initiatives
• Manages external influencer/content creator partnerships, while working across internal creative and licensing teams to align across talent teams
• Manages agencies and consultants, as needed, to strategize, concept, plan and/or execute programs or program components

• 7-9 years social and influencer…