Sr. Integrated Marketing Manager - Pop

Sr. Integrated Marketing Manager – Pop! Yourself

Funko dla Half portrait Welcome to the Funko-verseossi a world built on pure imagination. Funko is a purveyor of pop‑culture and licensed‑focused collectibles, holding thousands of licenses and the rights to create tens of thousands of characters, and its Pop! Vinyl is the number one stylized vinyl collectible on the market.

The Sr. Manager, Integrated Marketing is a critical contributor to the overall Funko Marketing function, responsible for the strategic development and activation of marketing campaigns that build Funko’s brand awareness, brand distinction, and drive increased consideration for the brand overall.

• Lead the ideation, planning and execution of Funko’s Integrated Marketing plans for key brand initiatives, campaigns and/or critical brand moments, specifically supporting the growing Pop! Yourself collectibles business.
• Push boundaries by testing innovative go‑to‑market strategies targeted to our key consumers.
Craft thoughtful patios and compelling campaign briefs, and lead cross‑functional Marketing and Creative teams in the development of conceptual, content and creative assets.
• Create intuitive and scalable campaign plans that communicate strategy and activations to a range of audiences, from leadership to individual contributors.
• Assist in establishing and implementing scalable processes to streamline the cross‑functional planning process, inputs, milestones and deliverables.
• Closely monitor marketing spend to measure impact of marketing efforts and identify opportunities to optimize spend for future campaigns.
• Establish campaign KPIs and lead post‑mortems across functions to drive ongoing improvements and efficiencies.
• Maintain marketing calendar and cross‑functional inputs/deliverables to ensure timely delivery of supporting plans and assets.
• Lead multiple projects simultaneously in a fast‑paced environment.

• 5–7 years of marketing experience.
• Vast knowledge of integrated marketing best practices and willingness to share, lead, and implement them across functions.
• Ability to interpret data, analytics and consumer insights – synthesizing information to inform future plans.
• In‑depth.cuda understanding of pop‑culture and fandoms across film/television, music, sports, anime, etc.
• Demonstrated ability to think from a consumer lens and put the fan at the forefront of strategies.
• Comfortable working in a highly matrixed environment.
• Exceptional organizational skills.
• Excellent people, management and collaboration skills, with a high comfort level holding cross‑functional peers accountable.
• Desire to remain up to date on consumer trends and marketing best practices.
• Bachelor’s degree in business, marketing, communications, or a related field.

The base salary range for this Einschör in Burbank, CA is $105,000–$130,500 annually. Compensation may vary outside of this range based on qualifications, skills, competencies and experience, and location. The role may also be eligible for additional discretionary bonuses/incentives and restricted stock units. Funko offers a competitive compensation package, full benefits and a 401(k) plan with matching contributions, and a creative work environment.

The noise level is usually moderate. Employee duties include sitting, using hands to handle or feel, talking or hearing, reaching with hands and arms, standing and walking occasionally, and lifting up to 25 pounds. This position is based in Burbank, CA.

Funko is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.