Manager, Retail Marketing

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Warner Bros. Discovery Global Experiences is seeking a commercially driven Manager, Retail Marketing to lead integrated marketing programs for its growing Americas retail portfolio, including existing flagship stores, new locations and retail opportunities connected to WBD experiences.

The Manager will develop retail marketing plans that drive qualified footfall, customer engagement, conversion, average transaction value, units per transaction and repeat visitation. This role will connect product and franchise storytelling with seasonal campaigns, local-market activation, CRM, social, partnerships and in-store execution, while partnering closely with Retail Operations, Merchandising, Product, Franchise, Creative and broader marketing teams.

The ideal candidate combines strong retail commercial instincts with integrated marketing and project-management experience, and knows how to turn fan insight, merchandising priorities and local demand into measurable store performance.

• Develop integrated marketing plans for individual stores and the broader Americas retail portfolio, aligned to sales targets, store traffic, seasonal demand, local-market opportunities and franchise priorities.
• Drive qualified footfall and customer acquisition through coordinated social, digital, CRM, local search, partnerships, PR support, out-of-home and WBD owned promotional channels.
• Partner with Growth Insights, Retail Operations and Finance to monitor traffic, conversion, average transaction value, units per transaction, sales mix, campaign response and repeat‑customer indicators.
• Identify performance gaps and recommend targeted actions to increase awareness, improve conversion, grow customer spend and strengthen store‑level revenue.
• Own the retail marketing and promotional calendar, coordinating product launches, exclusives, new assortments, gifting moments, seasonal campaigns and inventory‑led commercial priorities.
• Partner with Merchandising, Product and Franchise teams to translate product stories, fan relevance and assortment priorities into compelling campaigns and customer‑facing messaging.
• Develop promotional approaches that balance revenue opportunity, premium brand positioning, margin considerations, inventory availability and an exceptional fan experience.

• Coordinate campaign briefs, creative needs, offer mechanics, signage, launch timing and performance reviews with store teams and central marketing stakeholders.
• Develop and execute go‑to‑market plans for new store openings, relocations, pop‑ups and significant retail refreshes, including launch milestones, audience strategy and post‑opening optimization.
• Build market‑specific programs that engage locals, tourists, fan communities, nearby experiences, hotels, tourism organizations and relevant neighborhood or commercial partners.
• Create in‑store events, product moments, creator activations and cross‑promotions that strengthen discovery, generate content and give customers new reasons to visit.

• Partner with Retail Operations…