Sr. Specialist, Social Media, Influencer Marketing, and Paid Digital Media

Aquent is seeking a passionate and innovative marketing professional to partner with a global leader in entertainment innovation. This pioneering company seamlessly blends science and art, pushing the boundaries of high technology to revolutionize how people create, deliver, and enjoy entertainment worldwide. Their work is heard and seen everywhere, from cinematic experiences to everyday smart devices, creating a profound impact on global culture.

Are you a social media and influencer marketing powerhouse ready to make a significant impact across a vibrant and diverse region? As a Senior Specialist, Social Media, Influencer Marketing, and Paid Digital Media, you will be the single subject matter expert, driving culturally relevant, high-performing programs that bring groundbreaking brand, technology, and storytelling to life. This pivotal role offers the chance to shape how audiences connect with innovative entertainment experiences, extending reach, building credibility, and driving engagement at scale across the Americas region.

• Act as the regional subject matter expert for influencer and creator marketing across the Americas region, developing strategies to support regional marketing goals.
• Drive and manage the planning and execution of creator and influencer partnerships, including identification, vetting, briefing, and relationship management, ensuring alignment with brand values and audience priorities.
• Oversee influencer content development, timelines, approvals, and delivery to ensure creative excellence, brand alignment, and contractual compliance.
• Maintain an organized log of past and potential future creator/influencer engagements to build a foundational influencer database.
• Track influencer performance and synthesize insights to inform future creator strategies and long-term partnerships.
• Serve as the regional subject matter expert for paid social and digital media, supporting marketing initiatives and global campaigns executed in the Americas region.
• Manage, execute, and optimize paid media plans for B2C and B2B programs, either directly or with agency support.
• Manage budget pacing, creative testing, targeting, and performance monitoring across paid channels.
• Translate campaign insights into actionable recommendations for creative, audience, and media optimization.
• Serve as the regional subject matter expert for social media across the Americas region, providing guidance, best practices, and oversight for consistent, high-quality execution.
• Manage Americas region-specific content calendars, publishing workflows, approvals, and quality control in partnership with internal teams and external agencies.
• Execute campaign-based social media programs across priority platforms including You Tube, Instagram, Tik Tok, Facebook, X, and Linked In, aligned with regional priorities and global strategy.
• Localize global content for regional relevance, ensuring cultural nuance, platform best practices, and consistent brand voice across English, Spanish, and Portuguese-language channels.
• Lead the capture, creation, and posting of social content from Americas-specific marketing events, including real-time coverage, behind-the-scenes moments, and partner activations.
• Support daily publishing tasks such as scheduling and publishing content across platforms (Instagram, X, Tik Tok, Linked In, You Tube) using tools like Sprout or native platform features.
• Assist with caption input, link generation, quality control, and final checks pre-publishing, ensuring all posts meet platform specifications, brand voice, and accessibility standards.
• Monitor platform trends, cultural moments, and entertainment tentpoles to inform proactive planning and reactive content opportunities.
• Serve as the day-to-day voice across social platforms, engaging authentically with the community through comments, DMs, and conversations, and collaborating with local agencies to optimize community management.
• Track and analyze performance across organic social, influencer, and paid media programs using platform-native tools and reporting dashboards.
• Manage reporting of fan engagement, social listening sentiment, and content performance by category using Sprout and native platform tools.
• Compile performance recaps, insights, and learnings for regional and global stakeholders.
• Apply data-driven learnings to refine content, targeting, and activation approaches.
• Assist in preparing…