Sr. Specialist, Social Media, Influencer Marketing, and Paid Digital Media

Sr. Specialist, Social Media, Influencer Marketing, and Paid Digital Media

Protingent Staffing has an exciting contract Sr. Specialist, Social Media, Influencer Marketing, and Paid Digital Media with our client located in Los Angeles, CA. The Senior Specialist, Social Media, Influencers, and Paid Media – Americas is an individual contributor and the single subject matter expert (SME) for social, influencer, and paid digital media across the U.S. and Latin America. The role drives culturally relevant, high-performing programs that bring our brand, technology, and storytelling to life across entertainment, technology, and culture.

Core responsibilities include localizing and executing global social, influencer & paid media strategies, and content; serving as the voice across social platforms; developing and driving region-specific social, influencer & paid media programs; and identifying and executing region-specific opportunities to deepen engagement, expand reach, and deliver measurable impact across B2B and B2C audiences. This role operates in a matrixed environment, collaborating closely with U.S. and LATAM Marketing, Global Social & Digital, Creative, PR, agency partners, and external partners to ensure activations are well-planned, expertly executed, and continuously optimized.

Fluency in English and Spanish is required (with Portuguese fluency a nice to have) to support U.S. and LATAM markets.

• Influencer & Creator Marketing:

  Act as regional SME for influencer and creator marketing across the U.S. and LATAM. Develop influencer marketing strategy in support of regional marketing goals. Drive and manage planning and execution of creator and influencer partnerships, either directly or with agency support, including identifying, vetting, briefing, and managing relationships aligned with our brand values and audience priorities. Oversee influencer content development, timelines, approvals, and delivery to ensure creative excellence, brand alignment, and contractual compliance.
  
  Maintain organized log of past and potential future creator/influencer engagements to support the development of a foundational influencer database. Track influencer performance and synthesize insights to inform future creator strategies and long-term partnerships.

• Paid Media Activation:

  Serve as the regional SME for paid social and digital media in support of Americas marketing initiatives and global campaigns executed in region. Manage, execute, and optimize paid media plans in US & LATAM, buying the media directly or working with an agency B2C and B2B programs. Manage budget pacing, creative testing, targeting, and performance monitoring across paid channels. Translate campaign insights into actionable recommendations for creative, audience, and media optimization.

• Social Media Strategy & Execution:

  Serve as the regional SME for social media across U.S. and LATAM, providing guidance, best practices, and oversight to ensure consistent, high-quality execution. Manage LATAM and US-specific regional content calendars, publishing workflows, approvals, and quality control in partnership with internal teams & external agencies. Execute campaign-based social media programs across priority platforms including You Tube, Instagram, Tik Tok, Facebook, X, and Linked In aligned with Americas regional priorities, Global campaigns & global strategy.
  
  Localize global content for regional relevance, ensuring cultural nuance, platform best practices, and consistent brand voice across English, Spanish, and Portuguese-language channels. Lead the capture, creation, and posting of social content from Americas-specific marketing events, including real-time coverage, behind-the-scenes…