Sr. Specialist, Social Media, Influencer Marketing, and Paid Digital Media

Our Social & Influencer Marketing Team inserts the brand into culture through inspiring content, platform conversations, and third-party creators — extending reach, building credibility, and driving engagement at scale.

The Senior Specialist, Social Media, Influencers, and Paid Media – Americas is an individual contributor and the single subject matter expert (SME) for social, influencer and paid digital media across the U.S. and Latin America. The role drives culturally relevant, high-performing programs that bring our brand, technology, and storytelling to life across entertainment, technology, and culture.

• Act as regional SME for influencer and creator marketing across the U.S. and LATAM.
• Develop influencer marketing strategy in support of regional marketing goals.
• Drive and manage planning and execution of creator and influencer partnerships, either directly or with agency support, including identifying, vetting, briefing, and managing relationships aligned with our brand values and audience priorities.
• Oversee influencer content development, timelines, approvals, and delivery to ensure creative excellence, brand alignment, and contractual compliance.
• Maintain organized log of past and potential future creator/influencer engagements to support the development of a foundational influencer database
• Track influencer performance and synthesize insights to inform future creator strategies and long-term partnerships.

• Serve as the regional SME for paid social and digital media in support of Americas marketing initiatives and global campaigns executed in region.
• Manage, execute, and optimize paid media plans in US & LATAM, buying the media directly or working with an agency B2C and B2B programs.
• Manage budget pacing, creative testing, targeting, and performance monitoring across paid channels.
• Translate campaign insights into actionable recommendations for creative, audience, and media optimization.

• Serve as the regional SME for social media across U.S. and LATAM, providing guidance, best practices, and oversight to ensure consistent, high-quality execution.
• Manage LATAM and US-specific regional content calendars, publishing workflows, approvals, and quality control in partnership with internal teams & external agencies.
• Execute campaign-based social media programs across priority platforms including You Tube, Instagram, Tik Tok, Facebook, X, and Linked In aligned with Americas regional priorities, Global campaigns & global strategy.
• Localize global content for regional relevance, ensuring cultural nuance, platform best practices, and consistent brand voice across English, Spanish, and Portuguese-language channels.
• Lead the capture, creation, and posting of social content from Americas-specific marketing events, including real-time coverage, behind-the-scenes moments, and partner activations.
• Support daily publishing tasks: scheduling and publishing content across platforms (Instagram, X, Tik Tok, Linked In, You Tube) using Sprout or native tools
• Assist with caption input, link generation, quality control, & final checks pre-publishing
• Ensure all posts meet platform specs, brand voice, and accessibility standard
• Monitor platform trends, cultural moments, and entertainment tentpoles to inform proactive planning and reactive content opportunities.

• Serve as the day-to-day voice across social platforms, engaging authentically with our community through comments, DMs, and conversations. From responding to fans to identifying trending moments worth joining, you'll help ensure our social presence feels as dynamic and connected as the experiences we enable. Additionally, the position will work with the local agencies to ensure CM is optimized and in one tone/voice.

• Track and analyze performance across organic social, influencer, and paid media programs using platform-native tools and reporting dashboards.
• Manage reporting of fan engagement, social listening sentiment, and content performance by category using Sprout and native platform tools
• Compile performance recaps, insights, & learnings for regional & global stakeholders.
• Apply data-driven learnings to refine content, targeting, & activation approach.
• Assist in preparing decks, campaign recaps, and real-time stakeholder updates
• Fulfill internal requests such as Box uploads, asset pulls, and Slack inbox triage