Associate Director, Paid Social

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

The Associate Media Director, Paid Social (Performance) is responsible for developing performance-driven paid social strategies that deliver measurable business outcomes. You’ll play a leadership role in shaping the strategic direction of the performance program and own its day-to-day operation. You’ll also manage client relationships at the highest levels and work to foster long-term relationships with those clients. You’ll also supervise and mentor junior members of the internal team.

This position oversees PAID SOCIAL MEDIA PLANNING AND BUYING and is the point of connection to the client. PLEASE NOTE THERE IS NO CREATIVE CONTENT OR ORGANIC POSTING IN THIS ROLE.

• Main point of contact for day-to-day clients, cultivating strong relationships and serving as a trusted strategic partner.
• Develop performance marketing strategies across paid social channels designed to achieve client acquisition, revenue, profitability, and efficiency goals.
• Oversee campaign execution, performance optimization, budget allocation, and forecasting across assigned accounts.
• Guide strategy and optimization across Meta, Tik Tok, Snapchat, Reddit, X, Pinterest and other emerging social media platforms, leveraging platform capabilities to maximize performance against business KPIs.
• Analyze campaign, platform, and business performance data to identify opportunities for growth, efficiency, and scale. Translate findings into actionable recommendations for clients and internal stakeholders.
• Monitor and optimize campaigns against full-funnel performance metrics including CPA, CPL, ROAS, revenue, profitability, customer acquisition, and other client-defined business outcomes.
• Lead client meetings and presentations, clearly communicating performance results, key insights, test learnings, and strategic recommendations to external stakeholders.
• Maintain expertise in social platform innovations, bidding strategies, measurement methodologies, attribution approaches, and emerging industry trends, providing strategic POVs to clients and internal teams.
• Mentor and develop junior team members by providing guidance on performance analysis, campaign optimization, client communication, and strategic thinking. Lead onboarding and training initiatives that support ongoing growth across the team.
• Collaborate with various integrated departments (Account, Project Management, Strategy, Investment, Analytics, Creative)
• Work with social platform partners to leverage new product features, platform betas, and added-value opportunities, developing strategic relationships that drive client performance.
• Collaborate with VP and Director to drive account growth, support strategic planning, and ensure high-quality execution across client programs and teams.
• Facilitate the development and documentation of paid social best practices related to performance optimization, testing methodologies, measurement, reporting, and operational excellence.
• Identify growth opportunities through performance insights, strategic recommendations, testing roadmaps, and…