Audience Insights Lead

The opportunity

Unity is searching for an Audience Insight Lead to build our audience insight capability from the ground up - turning research, product data, and social listening into the kind of clear, confident answers that change real business decisions. You will set the methodology, choose the research partners, and become the directional lead senior leaders turn to when they want to know what our audiences really think.

If you love finding the story inside the data and collaborating with executives to tell that story, we want you to join us.

What you'll be doing

Responsible for leading Unity's audience insight capability end to end, including a continuous research program

Select and manage external research vendors, including ownership of the associated budget

Set the methodology and precision standards required before any research is commissioned

Own Unity's standing perception tracking study and the metrics we use to measure developer and customer goodwill, understanding of strategy, and internal trust

Bring together research, product usage data, and social listening into a single, coherent set of insights

Build the frameworks and measures Unity uses to track audience sentiment

Present findings and recommendations directly to senior leadership, including perspectives that challenge existing assumptions

What we're looking for Effective written and verbal communication, with the ability to translate technical findings into clear business recommendations

Experience with brand and research methodology

Enthusiasm for using AI tools as a core part of your day-to-day analysis and workflow

An inquisitive, curious approach to understanding what people actually need to know Comfort presenting insights and recommendations directly to senior leaders, including views that may challenge prevailing assumptions

You might also have Experience commissioning or managing brand or perception tracking studies

Familiarity with social listening or community sentiment tools

Experience building a small team or mentoring others in a research or insights function

Base Salary Range:
We determine the base salary range for this role based on your primary work location:

Zone A: $139,400 - $209,000 USD gross

Zone B: $157,500 - $236,300 USD gross

Zone C: $177,000 - $265,400 USD gross

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Benefits At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note:

Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally:
Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at Unity Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and…