Marketing Specialist - Hybrid

Responsibilities

• Go High Level  (GHL) Platform Management - Build, optimize, and manage sales funnels, pipelines, automation workflows, and full GHL CRM functionality. Create and monitor SMS/email marketing campaigns within GHL. Maintain lead tracking, reporting dashboards, and follow-up sequences to improve conversions.
• Digital Advertising & Campaign Management
  -Create, launch, and optimize Meta (Facebook/Instagram) ad campaigns. Perform A/B testing on creatives, audiences, and copy to maximize performance. Manage budgets and provide performance reports to leadership.
• Creative Production & Graphic Design - Develop engaging graphics, promotional materials, and digital assets for ads, social media, and website use. Act as the creative lead for all brand content. Manage social media photoshoots including planning, shot lists, props, coordination, and execution. Source or create daily content across all social media platforms (Reels, posts, stories, email graphics, etc.).
• Social Media Management & Strategy - Produce daily content that aligns with brand identity and campaign goals. Conduct trend research to develop fresh, relevant creative ideas. Establish and maintain a data‑driven social media strategy to increase brand awareness, engagement, lead generation, and revenue. Track social performance metrics and prepare weekly and monthly insights reports.
• Community Engagement - Research and identify relevant local events, expos, business meetups, and networking opportunities. Attend at least one community event per week to promote services, generate leads, and build partnerships.
• General Responsibilities - Collaborate with the internal team on promotions, launches, and marketing initiatives.
• Maintain brand consistency across all channels.
• Support special projects, campaigns, and events as needed.

• Strong proficiency with Go High Level  (GHL) — funnels, pipelines, automations, triggers, forms, calendars, and CRM operations.
• Proven experience running Meta Ads with measurable results.
• Graphic design skills (Canva, Adobe Suite, or similar).
• Strong creative direction and marketing storytelling skills.
• Experience with social content creation for Reels, short‑form video, and lifestyle branded content.
• Excellent copywriting and communication skills.
• Ability to analyze data and make strategic marketing decisions.
• Reliable transportation for attending weekly events.