Product Marketing Manager, Devices GTM

Product Marketing Manager, Devices GTM – Meta

Base pay range: $/yr - $/yr

We’re building the future of human connection and the technology that makes it possible. Meta is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds. The Wearables Product Marketing organization influences early-stage product development and roadmaps, creates go-to-market plans, drives in‑market business growth, and provides direction for future investments.

It’s an exciting time to join our team as we accelerate growth of our AI glasses and plan for an expanded portfolio of products. We are seeking an experienced Product Marketing Manager to drive and manage the go‑to‑market launch of future wearable products. This role will be embedded with our go‑to‑market and product teams and will represent the perspective of the market and "voice of the consumer" within product development to ensure we are making the best decisions to drive adoption, value for customers, and business growth.

As part of the Go‑to‑Market PMM Team, you’ll be working to unlock the next phase of wearables technology adoption worldwide.

• Lead development of out‑of‑the‑box go‑to‑market plans for new‑to‑world products, driving integrated efforts across cross‑functional teams.
• Develop specialized subject‑matter expertise in consumer‑facing AI applications for wearable devices, identifying key user needs, emerging use cases, and market opportunities to inform product strategy.
• Influence cross‑functional teams (Product Management, Engineering, Design, etc.) to consistently build with our customer at the core, building relationships, backing claims with solid data and analyses, and driving change through aligned goals and a shared organizational vision.
• Partner with marketing, communications, sales, and operations to develop our holistic GTM approach, including audience definition, naming, pricing, retail strategy, positioning, and our marketing and communications approach.

• BA/BS degree.
• 7+ years of relevant product marketing experience influencing product roadmaps and developing go‑to‑market strategies in close partnership with product teams.
• Demonstrated expertise launching and growing consumer AI applications and use cases, working directly with Product Management teams.
• Advanced AI literacy, with working knowledge of core Machine Learning (ML) concepts (e.g., LLMs, NLP, neural networks, model training, RAG architectures).
• Experience managing a high volume of complex and ambiguous programs, with significant self‑direction and structure recommendations.
• Demonstrated balance of creative and analytical thinking, putting forth clear and compelling vision, creative problem solving, and out‑of‑the‑box thinking in building net‑new categories or product areas.
• Experience working in a fast‑paced, entrepreneurial, and fluid environment, adapting, spotting issues early, and escalating.
• Experience using data and insights to inform and influence product strategy.
• Proven track record of effective communication skills (executive documents, presentations).
• Growth mindset, views problems as opportunities and ambiguity as adventure.

• 3+ years of experience launching physical consumer products (e.g., consumer electronics).
• Understanding of AI ethics, bias considerations, data management, and privacy considerations.
• Experience or domain knowledge in augmented reality, virtual reality, mixed reality, AI devices, and/or wearable and smart glasses devices.
• Experience identifying and analyzing long‑term, critical problems facing the relevant areas of the business and driving solutions for them – including marketing, sales, supply chain, and finance.
• Experience with retail and POS strategies for consumer electronics, including product demos and education.
• MS / MBA degree.

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