Website Manager

Job Summary

The Website Manager will own and optimize our digital property. This role is all about making our website work harder—ensuring clean architecture, improving the user experience with compelling, optimized content, and using data to drive continuous improvements. This position is the technical expert who keeps our CMS running smoothly while identifying opportunities to enhance performance.

Reports to the Director of Marketing.

• Manage our content management system as the primary administrator, maintaining site architecture, taxonomy, and content organization.
• Build and optimize campaign-specific landing pages for major initiatives like Super Bowl LX, World Cup 2026, and seasonal promotions, ensuring web presence aligns with multi‑channel marketing campaigns.
• Optimize website performance by monitoring analytics, identifying friction points, and implementing improvements, translating data into actionable changes that enhance user experience and drive business results.
• Test new features and updates before deployment, maintaining a testing protocol for partner‑facing tools and booking integrations.
• Serve as the point person for urgent website updates, maintaining protocols for quick content pivots.
• Maintain and improve site functionality through basic HTML/CSS updates, troubleshooting technical issues, and coordinating with developers when needed. Comfortable working with code.
• Maintain website security protocols, including SSL certificates, plugin updates, and vulnerability monitoring to protect visitor data and partner information.
• Serve as the main owner when new integrations take place and oversee a smooth onboarding experience for new additions to the website (AI or other).

• Establish and maintain taxonomy and metadata standards to keep our content organized and findable.
• Monitor website analytics to spot trends, identify problems, and uncover opportunities. Notice when something breaks or when user behavior shifts.
• Partner with Social and Communications on identifying content needs to ensure optimal SEO.
• Monitor competitor DMO websites and emerging digital trends in destination marketing, recommending new features or functionality based on industry best practices.

• Ensure website structure makes sense for both users and search engines.
• Ensure website accessibility and performance standards are met, keeping load times fast and the site usable for all visitors.
• Develop and maintain documentation for internal team members on CMS processes and provide guidance to partners on updating their listings and maximizing their web presence.

• Work closely with external partners (brand, CMS, AI, calendar, UCG, etc.) to ensure seamless integration and optimization of all existing and third‑party applications.
• Act as the main point of contact for the company's external IT firm, ensuring staff technology tickets are resolved quickly and efficiently.
• Communicate upcoming technology updates, system changes, and maintenance schedules to the team proactively.
• Identify hardware needs across the organization and coordinate proactive maintenance to minimize downtime.
• Forecast future hardware and technology needs to assist leadership in developing the annual technology budget.
• Ensure staff have the tools and technical support needed to work effectively, serving as the internal technology advocate.

• 3‑5 years of proven experience managing enterprise CMS platforms (Word Press, Drupal, AEM, or similar). Simple View CMS experience is a definite plus.
• Strong understanding of website architecture, information architecture, and taxonomy principles.
• Working knowledge of HTML, CSS, and how websites function. Can read code, make basic updates, and communicate effectively with developers.
• Expertise in Google Analytics 4 and similar platforms, creating reports that inform Marketing strategy.
• Understanding of SEO fundamentals and how technical site structure impacts search performance.
• Detail‑oriented approach with strong organizational skills.
• Ability to balance multiple priorities and work independently.
• Can translate technical issues into…