Senior PPC Specialist

Who We Are

Jan Kelley is a growth marketing agency committed to driving results that matter for our clients. We believe in innovation, creativity, and digging deep to uncover insights that make a real impact. We’re looking for a Senior PPC Specialist to join our team and help us do just that.

Are you passionate about Paid Search and Performance Media? Do you thrive in a fast-paced, collaborative environment where you can use data, technology, and creativity to deliver measurable results? If so, we want to hear from you.

As our Senior PPC Specialist, you’ll take the lead on campaign strategy, execution, optimization, and reporting across multiple platforms including Google Ads, Meta Ads, Microsoft Ads, and Linked In Ads. You’ll ensure client goals are not only met but exceeded, while bringing forward fresh ideas to keep our work at the leading edge of digital performance marketing.

If you also have experience with enterprise tools like the full Google Marketing Platform suite, you’ll be a step ahead.

• Lead, manage, and optimize campaigns across Google Ads, Meta Ads, Microsoft Ads, and Linked In Ads.
• Develop and execute integrated performance media strategies aligned to client objectives.
• Conduct in-depth keyword research, audience targeting, and competitor analysis.
• Optimize campaigns through experimentation, bid strategies, and data-driven insights, effectively guiding platform automation and machine learning toward clear business outcomes.
• Build strong partnerships with internal teams to provide clear, actionable recommendations.
• Create and deliver client-friendly performance reports and present insights in a compelling way.
• Manage budgets, pacing, and invoicing with accuracy.
• Stay ahead of industry trends, ad platform updates, and emerging technologies.
• Leverage GenAI and automation tools to support ad copy ideation, testing frameworks, insight generation, and reporting efficiency.
• Contribute to agency-wide performance media best practices, testing roadmaps, and evolving standards.

• 5–8 years of hands-on campaign management experience in PPC and paid media channels.
• Strong expertise in Google Ads, with proven experience across Meta Ads, Microsoft Ads, and Linked In Ads.
• Solid understanding of digital media best practices, including campaign structure, audience segmentation, and conversion tracking.
• Familiarity with the Google Marketing Platform and all tools within that ecosystem.
• Proficiency in Excel/Google Sheets, with strong data analysis and reporting skills.
• Experience using tools like Looker Studio, Power BI, Supermetrics, and SEMrush.
• Active certifications in Google Ads and Google Analytics/GA4.
• Strong written and verbal communication skills, with the ability to simplify complex data for clients.
• Agency experience preferred.

• Experience running B2B, B2C, and eCommerce campaigns.
• Familiarity with You Tube Ads, Reddit Ads, Tik Tok Ads, Amazon DSP, and other programmatic tools.
• Working knowledge of SEO and AEO to support holistic strategies across multi-disciplined teams.
• Strong understanding of conversion tracking and measurement frameworks (GA4, GTM, pixels), with the ability to identify data gaps and recommend improvements.
• You naturally follow industry thought leaders and keep up with trends via Think with Google, Search Engine Land, and Moz.

We’re looking for someone who adds to our culture and lives our values:

• Be creative in all you do.
• Be curious and learn fast.
• Be courageous enough to challenge, take risks and make decisions.
• Be a powerful force for good inside our walls and out.
• And above all, have fun solving tough challenges.

Perks include:
Volunteer days, bonus summer long-weekend half-days, winter holiday, hybrid work model, seasonal health & wellness program, and other rewards & recognition opportunities.

Jan Kelley is committed to having a workforce that reflects the communities in which we live and work. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Mid to Senior Level

Marketing and Advertising

Performance Media / PPC Advertising

Hybrid position — Burlington, ON office