Strategic Digital Marketing Leader

Join the digital transformation journey in Portland as a Strategic Digital Marketing Manager located in Burlington, Ontario, with hybrid/remote flexibility. This role focuses on innovative marketing initiatives for a unique investment firm.
As a professional with 5+ years in financial services marketing, you will craft and execute a strategic digital marketing program emphasizing advanced content creation and audience analytics. Your goal is to connect with both DIY and institutional investors through multiple digital channels while ensuring adherence to financial regulations.

Key Responsibilities:

• Develop a comprehensive digital strategy concentrating on SEO and content

• Create compliant thought leadership materials targeting investors

• Execute multi-channel campaigns to enhance brand authority

• Drive engagement and conversions via Linked In and targeted platforms

• Provide performance analysis and strategic recommendations
Requirements:

• Bachelor’s degree in Marketing, Business, or Communications

• 5+ years of experience in digital marketing for financial services

• Proven ability to generate leads in regulated environments

• Expertise in using SEO tools and analytics

• Strong narrative skills for conveying complex financial information
Utilize your strategic skills and digital marketing passion to make an impact at Portland.
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