Digital Marketing & CRM Specialist

Digital Marketing & CRM Specialist (18-Month Maternity Leave Coverage)
The Opportunity

We're looking for a Digital Marketing & CRM Specialist to join our Communications team - someone who gets excited about the intersection of marketing, technology, data, and the people we're ultimately trying to reach. For more than 35 years, HIEC has brought people, education, and employers together to build stronger pathways into the world of work. Today, our work spans career development, workforce development, education, skilled trades, and digital platforms, including  It also means we're connecting with a lot of different people, in a lot of different ways.

You'll help us reach the right people with useful, engaging digital experiences — and understand what's working along the way.

• Plan and execute digital campaigns across email, web, social media, paid advertising, and other digital channels.
• Develop targeted email and audience engagement campaigns, including segmentation, testing, deployment, and performance analysis.
• Support website content, landing pages, forms, SEO/SEM, and conversion optimization.
• Use analytics and reporting to understand digital performance, identify opportunities, and recommend improvements.
• Contribute to digital content and resources that respond to audience needs and support HIEC's programs and services.
• Support digital marketing activities for program launches, organizational initiatives, campaigns, and events.
• Stay current on digital trends, tools, and emerging opportunities that can strengthen how we reach and engage our audiences.

A quick note about Hub Spot: it's an important part of this role. We're continuing to evolve how we use our CRM - moving beyond individual campaigns toward a more connected approach to audience journeys, automation, data, and measurement.

You’ll:

• Build and manage workflows, automations, forms, lists, properties, email campaigns, landing pages, and reporting within Hub Spot.
• Develop audience segmentation, lifecycle stages, and automated journeys.
• Support strong CRM practices, including data quality, documentation, governance, and consistent use across teams.
• Develop dashboards and reporting that help us better understand our audiences, their engagement, and campaign performance.
• Identify opportunities to improve how we capture, organize, use, and understand audience and engagement data.
• Work with internal teams and external technology partners on integrations between Hub Spot, our websites, applications, and other systems.
• Help colleagues get the most out of Hub Spot through training, documentation, and ongoing support.

We care about the experience people have with HIEC before, during, and after they engage with one of our programs or platforms. You'll help us look at the experience as a whole and find ways to improve it.

• Consider the full digital journey people have with HIEC - from discovering us to engaging with our programs and services.
• Identify opportunities to improve forms, communications, websites, landing pages, and other digital experiences.
• Translate program and organizational needs into practical digital solutions.
• Help develop processes, templates, documentation, and standards that allow our digital work to grow and scale.
• Test new approaches, learn from the results, and continuously look for opportunities to improve.
• Work collaboratively across HIEC to support projects, events, and organizational priorities where digital marketing, CRM, or communications expertise can contribute.

We're looking for someone who enjoys both the creative and technical sides of digital marketing. You can think about the bigger picture while still being comfortable getting into the tools - whether that's building a workflow, reviewing campaign performance, making an adjustment to a webpage, or figuring out why something isn't working the way you expected.

You don't need to know everything on day one (none of us do). What matters to us is that you bring a strong foundation in digital marketing and CRM, good judgment,…