Automation Product Marketing Manager

Product Marketing Manager – Automation Division (Workload Automation)

Location:

Broomfield, CO or Burlington, MA

Division:
Automation

Level: PMM

About The Role:

Broadcom’s Automation Division is seeking an experienced Product Marketing Manager to drive global go-to-market strategy, messaging, and adoption for our industry-leading Workload Automation portfolio. This role is ideal for a seasoned expert who combines deep technical knowledge with exceptional storytelling, market insight, and execution discipline.

• Develop compelling product positioning, value propositions, and differentiated messaging for Workload Automation offerings.
• Lead GTM strategy for new releases, customer success stories, capabilities, and market launches; partner closely with Product Management, Sales, Enablement, and Customer Success.
• Create high-quality content including solution briefs, white papers, competitive analysis, customer presentations, and sales enablement tools.
• Serve as a subject-matter expert for Workload Automation across internal teams, customer conversations, webinars, events, and analyst engagements.
• Conduct ongoing market, customer, and competitive research to inform strategy and product direction.
• Drive pipeline-building initiatives in partnership with Global Marketing, ensuring alignment across campaigns and regional execution.

• Bachelor's and 12+ years hands-on experience in Workload Automation, including deep familiarity with enterprise scheduling, orchestration, and automation ecosystems.
• Proven ability to translate technical capabilities into clear, compelling business value for ITOps, Dev Ops, and Data Ops personas.
• Exceptional written and verbal communication skills; demonstrated ability to produce high-quality technical and executive-level content.
• Strong analytical, competitive research, and strategic planning skills.
• Experience working in highly cross-functional environments with product, engineering, and sales organizations.

• Background with Automic, Control‑M, or similar workload automation platforms.
• Experience in enterprise software, automation, observability, or related IT operations domains.
• Ability to present confidently to large audiences, analysts, and senior executive stakeholders.

If you are passionate about shaping the future of automation and bring deep expertise in workload automation, we’d love to meet you.

Annual base salary range: $123,800 - $198,000. Eligible for discretionary annual bonus and equity. Benefits include medical, dental, and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), paid holidays, paid sick leave, vacation time, and Paid Family Leave.

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