Brand Director; FUROSCIX

Mann Kind Corporation (Nasdaq: MNKD) is a biopharmaceutical company dedicated to transforming chronic disease care through innovative, patient‑centric solutions. Focused on cardiometabolic and orphan lung diseases, we develop and commercialize treatments that address serious unmet medical needs, including diabetes, pulmonary hypertension, and fluid overload in heart failure and chronic kidney disease.

With deep expertise in drug‑device combinations, Mann Kind aims to deliver therapies designed to fit seamlessly into daily life.

Brand Director (FUROSCIX)

As the Brand Director, you will be instrumental in the ongoing commercialization of FUROSCIX in support of our mission of Turning Patient Care Inside Out. FUROSCIX promises to shift the treatment paradigm of managing congestion in worsening heart failure from the hospital to the home. This position is responsible for leading the development of brand strategy, brand campaign, and multi‑channel promotional mix to maximize impact across customer segments such as HCP and other critical customer groups related to the current approved indications for FUROSCIX and any future product or indication expansions (if applicable).

This role will report to the VP, Marketing.

• Own the brand strategy and execution including the development of pre‑launch preparation for promotion, brand strategy, brand positioning, messaging, asset planning and maximization with specific focus on multi‑channel marketing for FUROSCIX with personal and non‑personal tactics.
• Drive marketing direction to leverage key environmental changes in the market, competition, new data, treatment paradigm shifts, and market events that require reaction.
• Proactively develop and update core messaging platform strategies and communication tools to ensure competitively superior, differentiated messages are disseminated on an ongoing basis.
• Facilitate overall Brand Planning process, leading cross‑functional teams through key brand planning milestones by mobilizing all functional leads to create a cross‑functional situational analysis and strategic direction.
• Lead the development, execution, and evolution of an integrated multi‑channel tactical plan based on the established strategies, tactics and resources across all available channels, including but not limited to personal promotion, digital and media, speaker programs, national congresses, and others as required to maximize lead generation and conversions.
• In conjunction with the market access team, lead the development and execution of market access resources and tools for customers, managed care, and Mann Kind's account representatives.
• Conduct market research to identify insights informing critical business decisions, brand strategies, and potential drivers of revenue which will be used to help measure performance and optimization needs.
• Develop and maintain positive and routine working relationships with a broad range of internal stakeholders to ensure all content, tactics, and training programs are adequately developed to support pre/post launch activity plans and long‑range plans.
• Effectively manage vendors and agencies, their work product and budget for assigned programs. Make recommendations to optimize investment mix.
• Oversee marketing budget, making trade‑off decisions regarding the marketing mix, and ensuring all marketing programs and campaigns support the overall plan, are executed effectively with a strong ROI, and are within budget.

• Bachelor's Degree required;
  Advanced degree highly preferred, accompanied by 8–10 years of progressively responsible Marketing or related functional experience within the biopharmaceutical industry.
• At least 5 years in brand leadership/managerial level positions with increasing responsibilities, including brand launch experience.
• Demonstrated ability to successfully launch and evolve brand campaigns and multi‑channel tactical plans. Demonstrated use and understanding of advanced marketing technologies including digital, media, and artificial intelligence/platforms to aid with successful lead generation and customer engagement tactics.