Fall Co-op - Digital Marketing & CRM

Job Overview:
Fall 2027 Co-op - Digital Marketing & CRM As a Fall 2027 Digital Marketing & CRM Co-op at Keurig Dr Pepper (KDP), you will join the  consumer relationship management team for a Co-op that gives hands‑on experience with a best‑in‑class CRM system. Apprentice under the Manager of CRM sending campaigns that drive results and build relationships. This role is aligned to the Coffee Operating Unit.

Shift/

Schedule:

The KDP 2027 Fall Co-op Program will run from July 5th to December 17th, 2027

Location:

Burlington, MA Full-time; 40 hours per week Monday-Friday 8:00am until 5:00pm Hybrid

As a Fall 2027 Digital Marketing & CRM Co‑op you will support the execution and optimization of CRM initiatives for

• Executing the promotional CRM calendar, including building, testing, and scheduling promotional emails.
• Briefing the creative team on requirements for digital asset creation.
• Conducting A/B testing for promotional emails, including subject line and preheader variations.
• Assisting with reporting on multi- channel campaign performance.
• Supporting CRM strategy development through miscellaneous analytical projects.
• Managing ad hoc campaigns as needed.

• Engaging and partnering on innovative projects to gain experience in a fast paced, cross functional team environment
• Receive mentor support for your professional development
• Participate in meet & greets and lunch & learns with KDP executives and other organization leaders
• Receive professional development training such as networking, professional skills development and presenting
• Complete a project from start to finish and present it and your takeaways to your team, department, and senior leaders to highlight your project work and impact on the business

Total Rewards: $28/hour Paid bi‑weekly $5,000 sign on bonus pay, paid within first 30 days of employment

• Undergraduate currently enrolled in a full-time academic program from an accredited college or university, majoring in Business, Marketing, Communications, Information Systems or another related field
• Available to work 40 hours per week (M-F, 8am-5pm)
• Excellent organizational skills and attention to detail with a demonstrated ability to manage multiple projects, prioritize requests, and meet deadlines
• Strong communication skills including excellent listening, written, and verbal abilities
• Ability to work cross‑functionally, be independently driven, and a self‑starter
• Strong skills in Microsoft Excel, PowerPoint and Data Analytics
• Experience with CRM systems like Klaviyo is highly desired, as well as familiarity with HTML

Please Note:

You must be work authorized in the United States on a full‑time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders who require sponsorship in the future or cannot work now on a full‑time basis. We incorporate Hire Vue, an automated interview tool, into our campus recruitment process.

Please visit this link to learn more about Hire Vue and how to prepare.
* We recommend checking with your campus career center for additional preparation resources such as Interview Stream, Big Interview and more.

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®.

Our global coffee business spans more than 100 markets and includes the…