Creative Director

Position Overview

The Creative Director plays a crucial role in shaping the visual identity and creative strategy of the Burlington brand. Responsibilities encompass various aspects of the creative process, from concept development to execution. This individual is a hands-on, inspiring leader with the ability to craft a clear and ownable off-price brand identity through impactful marketing experiences across all channels, including TV commercials, Audio, In Store Experience, Owned Media and Paid Media.

The Creative Director will have a keen eye for aesthetics, a strong understanding of marketing within the retail industry, and the ability to translate trends into innovative designs. This individual is a strategic thinker and brand storyteller that informs execution to drive business goals. The Creative Director will be equally passionate about cultivating, guiding, and inspiring a team to create a collaborative environment of ideation, experimentation, and innovation.

A Day In The Life

Brand Identity Development:

• Define and refine Burlington's brand visual identity, ensuring consistency across all creative elements.
• Develop and communicate the brand's unique aesthetic and design language.

Creative Direction and Strategy:

• Collaborate with marketing and business teams to align creative strategies with overall business objectives.
• Stay abreast of industry trends and use consumer insights to inform creative decisions.
• Provide creative direction for visual elements, including photography, graphics, and multimedia content.
• Ensure that all creative assets align with the brand's guidelines and objectives.

Digital and Video Innovation :

• Pioneer digital innovation for paid media including campaigns for social and digital TV
• Experience developing breakthrough TV spots including ideation, photography, and overseeing editing with external partners.
• Lead evolution of photography and video strategy using in-house studio.

Conceptualization and Ideation:

• Lead brainstorming sessions and creative workshops to generate innovative ideas for campaigns, promotions, and overall brand experiences.
• Develop compelling and on-brand concepts that resonate with target and new audiences.
• Continue to align creative goals as technology changes and advances in medium and by creation.

Collaboration with Cross-Functional Teams:

• Work closely with marketing and merchandising teams to ensure creative assets support key business initiatives.
• Collaborate with marketing partners to integrate creative elements into various channels, including online and offline platforms and align with marketing leadership.

Team Leadership and Management:

• Lead and inspire a creative team, including graphic designers, photographers and videographers, and other creative professionals.
• Foster a collaborative and innovative work environment. Listen to learn and convey clear messaging to team and stakeholders.
• Build trust and partnerships throughout the team to ensure effective leadership.

You'll Come With

• Our ideal candidate will have a Bachelor's degree in Marketing or relevant field.
• 5-10 years of strong leadership skills in managing and inspiring an in-house creative team.
• Advanced skills in Adobe Creative Suite on Mac platform, specifically Photoshop, Illustrator, InDesign, Lightroom and After Effects.
• Other relevant creative software experience such as digital asset management and/or licenses are preferred.
• Retail experience, either directly or in a client-service capacity.
• Strong brand development experience- IN STORE Marketing strongly preferred.
• Off Price or in-house experience a plus!
• Multi-channel paid media experience - inclusive of TV, audio, digital media, and paid social.
• Web development experience (note, Burlington does not operate an e-commerce site).
• Video and Photography Direction Experience.
• Strong collaboration, communication and listening skills; strong ability to influence others.
• Innovative and disruptive thinking, while displaying an openness to learning and new ideas - including taking inspiration from others.

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Come join our team. You're going to like it here!

You will enjoy competitive wages, flexible hours, and an associate discount. Burlington's benefits…