Creative Director

** Position Overview*
* The Creative Director plays a crucial role in shaping the visual identity and creative strategy of the Burlington brand. Responsibilities encompass various aspects of the creative process, from concept development to execution. This individual is a hands-on, inspiring leader with the ability to craft a clear and ownable off-price brand identity through impactful marketing experiences across all channels, including TV commercials, Audio, In Store Experience, Owned Media and Paid Media.

The Creative Director will have a keen eye for aesthetics, a strong understanding of marketing within the retail industry, and the ability to translate trends into innovative designs. This individual is a strategic thinker and brand storyteller that informs execution to drive business goals. The Creative Director will be equally passionate about cultivating, guiding, and inspiring a team to create a collaborative environment of ideation, experimentation, and innovation.

** A Day In The Life*
* ** Brand Identity Development:*
* + Define and refine Burlington's brand visual identity, ensuring consistency across all creative elements.

+ Develop and communicate the brand's unique aesthetic and design language.

** Creative Direction and Strategy:*
* + Collaborate with marketing and business teams to align creative strategies with overall business objectives.

+ Stay abreast of industry trends and use consumer insights to inform creative decisions.

+ Provide creative direction for visual elements, including photography, graphics, and multimedia content.

+ Ensure that all creative assets align with the brand's guidelines and objectives.

** Digital and Video Innovation :*
* + Pioneer digital innovation for paid media including campaigns for social and digital TV

+ Experience developing breakthrough TV spots including ideation, photography, and overseeing editing with external partners.

+ Lead evolution of photography and video strategy using in-house studio.

** Conceptualization and Ideation:*
* + Lead brainstorming sessions and creative workshops to generate innovative ideas for campaigns, promotions, and overall brand experiences.

+ Develop compelling and on-brand concepts that resonate with target and new audiences.

+ Continue to align creative goals as technology changes and advances in medium and by creation.

** Collaboration with Cross-Functional Teams:*
* + Work closely with marketing and merchandising teams to ensure creative assets support key business initiatives.

+ Collaborate with marketing partners to integrate creative elements into various channels, including online and offline platforms and align with marketing leadership.

** Team Leadership and Management:*
* + Lead and inspire a creative team, including graphic designers, photographers and videographers, and other creative professionals.

+ Foster a collaborative and innovative work environment. Listen to learn and convey clear messaging to team and stakeholders.

+ Build trust and partnerships throughout the team to ensure effective leadership.

** You'll Come With*
* + Our ideal candidate will have a Bachelor's degree in Marketing or relevant field.

+ 5-10 years of strong leadership skills in managing and inspiring an  
** in-house
** creative team.

+ Advanced skills in Adobe Creative Suite on Mac platform, specifically Photoshop, Illustrator, InDesign, Lightroom and After Effects.

+ Other relevant creative software experience such as digital asset management and/or licenses are preferred.

+ Retail experience, either directly or in a client-service capacity.

+ Strong brand development experience- IN STORE Marketing strongly preferred.

+ Off Price or in-house experience a plus!

+ Multi-channel paid media experience - inclusive of TV, audio, digital media, and paid social.

+ Web development experience (note, Burlington does not operate an e-commerce site).

+ Video and Photography Direction Experience.

+ Strong collaboration, communication and listening skills; strong ability to influence others.

+ Innovative and disruptive thinking, while displaying an openness to learning and new ideas - including taking inspiration from others.

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** Come join our team. You're…