Creative Director- Private Label Packaging

Creative Director – Private Label Packaging

Join to apply for the Creative Director – Private Label Packaging role at Burlington Stores, Inc.

The Creative Director, Private Label Packaging is a visionary design leader responsible for elevating the creative expression, consistency, and strategic impact of Burlington’s private label brands across Beauty, Home, and other categories. This role oversees the build‑out and support for creative packaging execution in partnership with merchants, imports, and creative support teams—from brand identity and structural design to production handoff—ensuring our packaging enhances brand perception, drives customer engagement, and supports merchandising and operational goals across more than 1,000 stores.

The ideal candidate brings exceptional design taste, product development fluency, strategic acumen, and retail executional rigor. They should have deep experience building packaging systems for multi‑category retail brands and developing creative resourcing models that can flex with business demands. Above all, they must be a nimble, solutions‑driven leader who can adapt to organizational growth and scale as Burlington’s private label portfolio expands.

• Creative and Brand Leadership: Lead the creative vision, development, and execution of packaging systems across all private label brands; translate brand strategy into distinctive, scalable packaging optimized for shelf impact; ensure all creative outputs uphold Burlington’s brand standards while meeting category‑specific needs; guide evolution of brand architecture, sub‑brand identities, and category segmentation.
• Packaging System Design: Own creation of master packaging guidelines for each private brand, including typography, color systems, iconography, patterning, structural formats, and photography direction; build modular, efficient systems that flex across product types while maintaining brand consistency and elevating product; partner with merchants, product development, and sourcing to align on assortment, claims, copy, and legal requirements.
• Cross‑functional
  
  Collaboration:
  
  Collaborate closely with Merchandising, Sourcing, Imports, Branding, Legal, and Store Design to ensure packaging supports business strategy and operational needs; serve as creative point of contact for external agencies, printers, and packaging vendors; provide clear, actionable creative direction and feedback to internal teams and partners.
• Team & Project Leadership: Lead, mentor, and inspire a multidisciplinary team spanning design, art direction, and production; oversee end‑to‑end project planning, including timelines, workflow, resource allocation, and milestone management; drive continuous improvement in creative processes, operational efficiency, and output quality; assess and determine the right execution model to deliver creative excellence; excel in a fast‑paced, highly dynamic off‑price environment.
• Execution & Production Excellence: Partner with Production/Studio teams to ensure files meet technical specifications; review color, material, and finish options to achieve quality within cost parameters; oversee photoshoot direction for packaging imagery, including product, lifestyle, and textural assets.

• 10+ years of experience in packaging design, including 5+ years in a senior/leadership role.
• Extensive background in retail packaging, preferably across multi‑category brands (beauty, fashion, home, CPG, or mass retail).
• Strong understanding of packaging production, printing techniques, materials, and sustainability considerations.
• Exceptional portfolio demonstrating brand building, system design, and packaging innovation.
• Proven ability to collaborate across functions, influence senior leaders, and present effectively.
• Highly organized, detail‑oriented, and comfortable managing complex, fast‑moving projects.
• Experience leading and developing creative teams.

Competitive wages, flexible hours, and an associate discount. Burlington’s benefits package includes medical, dental, and vision coverage, life and disability insurance, paid time off, paid holidays, and a 401(k) plan. Full‑time associates are eligible for paid time off, paid holidays, and a 401(k) plan. Burlington offers a variety of training and development opportunities to support career growth. Our teams work hard and have fun together, making a difference for customers, colleagues, and communities every day.

Base pay range: $ – $ per year. Individual pay decisions will be based on qualifications, education, job‑related skills, relevant experience, and geographic location.

• Posting Number: R101809
• Location:
  
  2006 Route 130 North, Burlington, New Jersey, 08016
• Pay Rate:
  Salaried
• Job Type: Full‑time
• Remote Type:
  Hybrid
• Equity:
  No

Burlington Stores, Inc. is an equal opportunity employer committed to workplace diversity.