VP Product Marketing & Customer Education

Overview

Similarweb is the world’s leading digital data platform. We empower over 5,300 companies—including Google, eBay, and Adidas—to see everything that’s happening online so they can make smarter decisions, outpace the competition, and grow their digital businesses. From uncovering market trends to analyzing competitors and optimizing performance, our data provides the visibility companies need to win in a digital-first world.

We’re a global team of bright, curious, and kind individuals who thrive on solving big challenges together. In 2021, we went public on the New York Stock Exchange, and we’re continuing to scale new heights. Come be part of our journey.

At Similarweb, Product Marketing sits at the intersection of product, sales, and marketing—and is essential to how we bring our products to market and tell our story to the world. As we evolve and expand our platform, we’re looking for a seasoned Vice President of Product Marketing to lead our global product marketing function.

This is a transformative leadership role reporting directly to the CMO. You’ll lead a high-performing team responsible for solution positioning, messaging, competitive differentiation, go-to-market strategy, analyst relations, and customer-facing storytelling. You’ll bring together strategy and execution, uniting internal stakeholders around a cohesive narrative and enabling our teams to speak with one voice across every touchpoint.

We’re looking for a proven leader who is both highly strategic and hands-on—someone who can set a vision, inspire a team, and also roll up their sleeves to dive into messaging, launches, and customer engagement.

What You’ll Do

• Lead and Grow the Team: Build, mentor, and scale a world-class product marketing team. Foster a culture of curiosity, excellence, and impact. Develop leadership capabilities across direct and skip-level reports.
• Craft Messaging That Resonates: Own and evolve Similarweb’s messaging and positioning. Ensure it is differentiated, customer-centric, and aligned with our broader narrative. Tailor messaging for key personas across industries—from CMOs and strategy leaders to analysts and performance marketers.
• Drive Go-to-Market Strategy: Partner with Product, Sales, and Customer Success to define and execute launch strategies for new products and features. Ensure launch excellence across content, enablement, measurement, and internal alignment.
• Fuel Competitive Differentiation: Collaborate closely with our competitive intelligence and product teams to keep messaging fresh and aligned to market dynamics. Embed clear points of differentiation into every touchpoint—from sales decks to website copy.
• Be a Thought Partner Across the Business: Work directly with VP- and C-level product and sales leaders as a strategic voice and challenger. Stay close to customers, analysts, and market trends to help inform product strategy and roadmap priorities.
• Elevate Analyst and Market Perception: Partner with Communications and Analyst Relations to shape how Similarweb is viewed across the industry. Develop briefings, narratives, and supporting materials to influence analyst evaluations and category leadership.
• Empower the Field: Collaborate with GTM teams to create the right content, tools, and training that drive commercial success. Ensure our front-line teams have what they need to deliver consistent, compelling customer experiences.
• Deliver the Message Yourself: Actively participate in events, keynotes, webinars, and customer briefings as a lead storyteller for Similarweb. Represent the voice of the company and help bring our vision to life externally.

What You’ll Bring

• 10+ years of experience in product marketing for SaaS, data, or technology companies; at least 5 years in a senior leadership role
• Deep experience leading PMM in a multi-product, multi-persona environment, ideally in B2B or enterprise contexts
• Strong track record of developing strategic messaging and positioning in complex, technical domains
• Experience partnering closely with executive stakeholders across product, marketing, and sales
• Proven ability to scale high-performing, engaged, and empowered teams
• Exceptional storytelling and…