Assistant Store Manager

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

Reports to:

Store Manager
Status:
Non-Exempt

Boot Barn celebrates heritage and values every unique Partner within our community. Our vision is to offer everyone a piece of the American spirit – one handshake at a time. As Assistant Store Manager, you will collaborate with the Store Manager to cultivate an environment that supports our Mission, Vision, and Values, uphold exceptional customer service, partner development, merchandising standards, store operations, and attain sales goals.

• Lead partners to foster a service & selling culture and exceed overall expectations to build long‑standing customer relationships.
• Review goals with partners, providing consistent and timely coaching, actionable feedback, and recognition of excellence. Lead by example, being present on the sales floor during peak business hours.
• Implement and maintain an environment of continuous learning and assist with partner training plans to improve store performance across operational and merchandising areas, developing individual team members to meet career goals.
• Collaborate with the Store Manager to adapt to changing business needs and procedures; adjust store scheduling as needed, implement operational directives, train staff on new policies, and communicate with District, Region, and Store Support Center partners.
• Assess and communicate localized customers’ needs to the Store Manager.
• Plan and execute volume‑driving events that involve outreach to the local community/market.
• Lead and coach associates in building customer engagement through the Boot Barn Credit Card and B Rewarded Loyalty Programs, providing accountability for achieving individual and team goals.
• Ensure appropriate merchandise stock levels, merchandise adjacencies, and presentations, signings and assortments to meet customer needs while adhering to company visual presentation guidelines.
• Accountable for markdown compliance and execution. Ensure product receipts are processed accurately and timely.
• Partner with the Store Manager on inventory shrink plans and act as a key driver of this strategy with the store team.
• Maintain personal knowledge across all product categories (western boots, work boots, denim, hats, and add‑ons) and coach/training partners in these areas.
• Complete all opening and closing procedures to company standards and comply with Time and Attendance policy.
• Adhere to all local, federal, and state laws in addition to company policies and procedures.
• Possess well‑developed business acumen and understand all aspects of the store’s operations.
• Demonstrate professionalism in communication, attitude, and teamwork with customers, team members, corporate partners, and vendors; maintain high quality work, attendance, and appearance.
• Perform additional duties as assigned by District Manager or Store Support Center partners.

Referral increases your chances of interviewing at Boot Barn by 2x.