Social Media & Athlete Relations Manager

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We're seeking an experienced Social Media & Athlete Relations Manager to join our team. In this position, you'll be responsible for elevating our brand presence across digital platforms, managing our athlete program, and supporting our marketing initiatives through compelling content creation and strategic communication.

KEY RESPONSIBILITIES

SOCIAL MEDIA MANAGEMENT

· Develop and implement comprehensive social media strategies to increase brand visibility and engagement on and off season

· Create and publish engaging content across all social channels that resonate with our audience

· Monitor performance metrics and provide regular analysis to optimize strategy

· Stay current with emerging social media trends and platform developments

· Manage daily interactions and foster community engagement

· Identify and explore new social channels and establish a presence

CONTENT CREATION

· Coordinate and plan photo/video shoots for marketing campaigns and social content

· Organize and maintain our digital asset library for efficient access and use

· Produce compelling visual content for blogs, social posts, and marketing materials

· Ability to edit photos and videos in a timely manner for social posts (and ads if needed)

· Collaborate with designers/creative partners and marketing team to ensure brand consistency

ATHLETE AND FUTURES PROGRAM

· Establish and nurture relationships with our athletes and future athletes

· Oversee athlete contracts, deliverables, and program expectations

· Facilitate athlete content creation and amplify their brand stories

· Organize athlete appearances and participation in brand events

MARKETING SUPPORT

· Work collaboratively with the marketing team and provide creative leadership on seasonal campaigns, product launches, and special programs

· Help coordinate and execute events including promotional activities, social meetups, and trips

· Triage customer inquiries and feedback submitted via social channels and facilitate timely responses by working closely with customer support and other program managers

Additionally, this position will support the office manager with production tasks as needed, including mounting, waxing, packaging, and shipping products.

QUALIFICATIONS

REQUIRED SKILLS & EXPERIENCE

· 2-3 years of professional social media management experience in the ski industry

· Demonstrated success in growing social media following and engagement

· Strong organizational skills with ability to manage multiple projects simultaneously

· Experience with all major social media platforms

· Excellent written communication abilities

· Strong videography and video editing skills

· Strong photography and photo editing skills

· Understanding of social media analytics and reporting tools

· Proficiency with content management and scheduling platforms

· Passion and history for skiing and other outdoor sports and recreation

PREFERRED QUALIFICATIONS

· Background in athlete or influencer relationship management

· Familiarity with Adobe, Canva, Sprout Social or other social planning tools

· Event planning experience

· Strong understanding of the brand landscape in the snow-sports/outdoor space

LOCATIONS

While this position is remote, the candidate must live in the Burlington, VT area.

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function
  
  Marketing, Public Relations, and Writing/Editing
• Industries Sporting Goods Manufacturing

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