Marketing Manager

The Marketing Manager develops, implements, and evaluates the annual marketing and promotion plans for the Church Street Marketplace (CSM) District and for businesses citywide through the Love Burlington (LB) platform. The Marketing Manager also provides marketing management for other projects from the Community and Economic Development Office. The plan is a significant component of the organization's overall strategic direction, developed in collaboration with business owners, the Church Street Marketplace Commission, and the City’s overall economic development goals.

The Marketing Manager is an ambassador of the CSM and Love Burlington brands and steward of these strategies that build awareness of, reinforce, and strengthen the goals of, the City of Burlington’s Community & Economic Development Office.

Union Affiliation: Non-Union
Pay Grade 18: $74,876.00 - $83,506.00 Annually
Remote Tier 2: Up to one (1) day remote/week

• Develop, implement, and evaluate marketing and promotion plans supporting commercial activity and destination marketing across Burlington, including neighborhood districts, events, and businesses.
• Manage marketing and promotion plans for departmental initiatives such as Micro-Business Alliance, workforce development projects, business grants, and the revolving loan fund.
• Provide insight into consumer behavior and marketing best practices.
• Leverage public relations and communications opportunities to advance the mission, awareness, and community outreach for CSM and the small businesses citywide.
• Manage and uphold CSM and LB brand standards while strengthening overall brand identity and awareness to promote and support economic activity with the City of Burlington.
• Design digital and print materials for events, promotions, and communications including but not limited to banners, posters, counter cards, social media assets, print advertisements, etc. As well as oversee and manage external designers when projects require outsourcing.
• Manage and curate photography and digital asset libraries, coordinating with creative partners to maintain high-quality, updated visuals
• Lead copywriting for CSM, LB, and departmental projects
• Supervise the Marketing Coordinator and effectively communicate the department’s goals and vision.
• Oversee all marketing and social media content that is produced and distributed by the department.
• Build and foster relationships with designers, photographers, and other necessary consultants for marketing efforts.
• Build and foster relationships with the local business community to understand their needs and provide the best service and support possible.
• Build and foster relationships with local and state community organizations with shared missions to strengthen the City’s involvement with the community and support aligned initiatives outside of the City’s scope.
• Propose, manage, and oversee CSM and LB’s advertising and marketing budgets, including but not limited to print, digital, and radio.
• Process payments and invoices for vendors, contractors, and partner companies as part of marketing and event-related budgeting.
• Build and foster major media promotional relationships with top market venues, including but not limited to local print, radio, and TV entities.
• Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive fan growth and leads via paid Facebook and Instagram campaigns for both CSM and LB.
• Support the Director of the Church Street Marketplace in developing and managing corporate and media sponsorship programs—building relationships, creating long-term strategies, and securing support for events and programs across both brands.
• Organize and lead all market research, including annual customer…