Retail Marketing and Communications Specialist

Description

The Retail Marketing and Communications Specialist is responsible for supporting sales growth and brand consistency across all garden center locations through effective multi-channel marketing, signage execution, and internal communication. This role serves as a key liaison between the Retail Division and both internal departments and external partners, coordinating messaging, signage, and promotional content that reflects the Gardener’s Supply Company brand. The Specialist plays a central role in maintaining the Retail Store Portal and ensuring store teams receive timely and accurate information to support operational execution.

Reporting to the Retail Operations Manager, this position works closely with the Retail Events and Social Media Specialist to ensure consistent branding and maximize retail engagement efforts.

• Develop and implement a cohesive multi-store marketing strategy and budget aimed at increasing sales, brand awareness, and store traffic.
• Coordinate with the internal Creative team to develop promotional content, signage, and in-store collateral aligned with retail campaigns and merchandising priorities.
• Maintain a retail signage standards guide to ensure consistency in design, messaging, and execution across all locations.
• Partner with the Email Marketing team to align retail promotional calendars, messaging priorities, and product features.
• Work collaboratively with the Retail Events and Social Media Specialist to support campaigns that drive community engagement and highlight key retail initiatives.
• Collaborate with Store Managers to ensure timely execution of in-store signage and promotional materials aligned with planned promotions and sales events.
• Lead the coordination and execution of merchandising initiatives, including sales-driven, seasonal, and product-highlight displays. Ensure alignment with brand standards and signage strategies, with a focus on maintaining consistency across all temporary and featured displays.

• Manage the daily maintenance of the Retail Store Portal, ensuring information is accurate, timely, and clearly communicated to all retail teams.
• Develop internal communications to share marketing strategies, promotional updates, and other critical messaging with store teams and cross-functional partners.
• Partner with the Retail Operations Manager to align communication content with operational objectives and enhance execution at the store level.
• Serve as a communication conduit between Retail, Creative, Merchandising, and IT to support the rollout of retail initiatives.

• Manage and evolve the Retail Loyalty Program by establishing clear goals, measuring store compliance, and ensuring customer-facing value.
• Analyze participation metrics and customer feedback to improve program effectiveness and engagement.

• Track and report on the effectiveness of marketing efforts across campaigns and locations, including sales impact, customer response, and ROI.
• Identify and recommend improvements based on data insights, customer behavior, and competitive landscape research.
• Conduct regular competitive shop visits and regional trend analysis to inform strategy.

• Travel as needed between retail locations, vendor meetings, and off‑site projects.
• Availability to work weekends, evenings, and during peak seasonal periods as required.

• Experience &
  
  Education:
  
  5 years of experience in retail marketing, communications, or related disciplines, ideally within a multi‑store environment.
• Marketing
  
  Skills:
  
  Strong foundation in retail promotions, content coordination, signage development, and brand messaging.
• Communication:
  Exceptional written and verbal communication skills, with a demonstrated ability to simplify complex information and manage internal messaging across teams.
• Analytical Thinking:
  Ability to evaluate marketing performance data and customer behavior to inform actionable insights.
• Technology:
  Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook); familiarity with marketing software,…