Web Analytics & Digital Strategist; Senior Systems Analyst

Web Analytics & Digital Strategist (Senior Systems Analyst)

Position Title Web Analytics & Digital Strategist (Senior Systems Analyst)

Who We Are

At BCIT , putting people at the core of everything we do is paramount. This idea is the foundation of BCIT’s People Vision , which describes the Institute’s goals and priorities in respect to our people. In a complex and uncertain world, it’s vital our people feel valued, supported and connected. BCIT champions a culture of innovation and global progress through people’s imagination and creativity.

With a competitive compensation package, great work-life balance, and career advancement opportunities, see why we’ve earned the title of one of BC’s Top Employers for over ten years running.

BCIT’s Information Technology Services ( ITS ) department is seeking a regular, full-time (1.0 FTE ) Web Analytics & Digital Strategist to lead enterprise web analytics, digital measurement, and data-informed web strategy. This role replaces a longstanding senior analyst and plays a critical role in ensuring BCIT’s web platforms, marketing initiatives, and digital products are measurable, optimizable, and aligned to institutional priorities.

You will operate within a mature, enterprise-grade analytics environment
, supported by advanced infrastructure including Google Analytics 360
, Server-Side Google Tag Manager, and Google Cloud Platform
, Looker Studio
, Big Query
, high-end site search platforms, and AI-assisted search and analytics tools
. You will build on a strong foundation to deliver deeper insight, greater consistency, and strategic impact.

In this role, you act as both a technical authority and a trusted strategic advisor
. You design and govern analytics implementations, translate complex data into actionable insight, and work directly with internal stakeholders and agency partners to inform web, marketing, and digital product strategy. Success in this role requires strong analytical aptitude paired with the ability to engage clients, frame problems, and recommend solutions grounded in evidence.

You will work closely with ITS Solution Delivery, Marketing & Communications, and external partners to ensure end-to-end visibility into user behaviour, campaign performance, and return on investment—while continuously evolving analytics practices in step with emerging technologies, including applied AI.

• Own the end-to-end web analytics strategy, ensuring that all critical website functionality is accurately tracked, including course sales, program applications, information session registrations, lead generation, and other conversion points.
• Assess new and existing site functionality to determine tracking requirements, and design measurement approaches that align analytics with core business and user-experience objectives.
• Monitor the impact of system and platform changes (e.g., CMS or application updates) to ensure continuity and accuracy of data collection.

• Design, implement, test, and maintain analytics solutions using Google Analytics (GA4), Google Tag Manager, Looker Studio, and related platforms.
• Implement and maintain advertising and marketing pixels, ensuring ongoing accuracy, relevance, and performance throughout campaign life cycles.
• Identify and resolve gaps in tracking (e.g., missing UTMs, broken events, deprecated pixels) and work proactively with internal teams and agencies to remediate issues
• Create, maintain, and evolve core dashboards that report on website functionality, marketing performance, funnels, landing pages, campaigns, and site search.
• Deliver predictive and ROI-focused reporting to support strategic planning, budget cycles, and performance evaluation.
• Respond to ad hoc requests for analysis and reporting, synthesizing complex data into clear, actionable insights for both technical and non‑technical audiences.
• Partner closely with Marketing & Communications and external agencies to ensure campaign strategies are supported by accurate measurement and reporting.
• Review and assess agency reporting for accuracy, consistency, and alignment with…