Coordinator, Digital Marketing and Engagement

Coordinator, Digital Marketing and Engagement

Full Time Burnaby, BC, CA

4 days ago Requisition

Salary: $78,023.40 Annually

UNITED WAY BC IS PROUD TO BE RECOGNIZED AS ONE OF CANADA'S TOP 100 EMPLOYERS FOR 2024, 2025, & 2026!

Across British Columbia, communities are facing urgent and complex social challenges. United Way BC is committed to delivering lasting, community-driven impact in partnership with diverse populations across the province — including Indigenous communities whose territories we live and work on. From Vancouver Island to the Lower Mainland, and across the Thompson Nicola Cariboo, Southern Interior, Trail and District, and East Kootenay regions, we walk alongside communities to create meaningful and equitable change.

Our mission
is to strengthen vital connections that support people in need in our communities.

Our vision
is to create a healthy, caring and inclusive community.

How do we deliver on our mission and vision – by delivering resources and support for those who need it most, and by living our values of being collaborative, compassionate, strategic, responsive, accountable, and inspiring.

For a more in-depth look into our work and programs, please visit:

You are a digitally savvy marketing professional with current experience executing paid digital campaigns, managing websites, and supporting lead generation initiatives. You have a strong understanding of digital marketing platforms, website optimization, analytics, and campaign performance tracking. You are comfortable working within fast-paced digital environments and using data to support continuous improvement.

You bring at least three (3) years of recent, hands‑on experience in digital marketing or a related field. You have thorough experience working with digital advertising platforms, Word Press, analytics tools, and marketing technologies, with a strong focus on execution, testing, and optimization.

Reporting to the Director, Marketing and Digital Engagement, the Coordinator, Digital Marketing and Engagement executes and optimizes digital marketing activities that support United Way BC’s fundraising and engagement objectives.

The role executes campaigns across paid media, website, and email channels, supports lead generation and donor acquisition initiatives, and applies data-informed testing and optimization to improve campaign performance.

Working within established strategies and priorities, the position collaborates with internal teams to ensure digital initiatives are delivered accurately, efficiently, and effectively. This role is suited to someone who is technically strong, curious, adaptable, and motivated by continuous improvement in digital performance and user experience.

• Plan, build, and optimize paid digital campaigns across Google Ads (Search, Grants, PMAX), Meta, Linked In, and emerging platforms
• Manage campaign budgets, bidding strategies, audience targeting, and creative rotation to support return on ad spend
• Monitor platform performance and make adjustments to improve conversion rates, cost per acquisition, and overall campaign efficiency
• Conduct A/B and multivariate testing of ad creative, copy, audiences, and campaign pages
• Research and pilot new digital advertising channels, formats, and tactics to support donor acquisition
• Stay current with platform changes, new ad formats, and best practices, and share recommendations with the team

• Execute lead generation campaigns to grow UWBC's prospective donor pipeline, including support strategy, lead magnets, and acquisition journeys
• Set up and maintain lead capture infrastructure (forms, tracking, CRM integration) to ensure accurate data flow to Salesforce
• Test and iterate lead generation approaches across channels to improve performance
• Coordinate with Marketing Operations to ensure leads flow correctly into SFMC journeys and are segmented accurately in Salesforce
• Support exploration of new acquisition channels including retargeting, lookalike audiences, and partnership-based digital campaigns

• Buil…