Senior Digital Marketing Specialist B2B

Elevate digital marketing at Ritchie Bros. as a Senior Digital Marketing Specialist, focusing on B2B lead generation strategies. Lead paid media campaigns with innovative AI tools while working from the Burnaby office.

In this senior role, you'll be integral to the Digital Marketing Team, ensuring successful execution of multi-channel paid media programs. Your expertise will cover advanced ad tech platforms and data-driven approaches, vital for improving lead quality and conversion rates. You will be responsible for measuring performance through robust attribution methods and implementing strategic optimizations based on audience insights and market trends.

Key Responsibilities:

• Develop and execute conversion optimization strategies on digital platforms

• Analyze performance using Google Analytics and Optimizely

• Test new ad formats and bidding strategies in alpha/beta programs

• Optimize landing pages for enhanced campaign results

• Communicate project statuses effectively with internal clients

Requirements:

• 3+ years of B2B lead generation experience in paid media

• Deep expertise in Google Ads and Meta Ads

• Proven knowledge of AI advertising tools and automation

• Strong use of analytics platforms for measurement

• Ability to multitask in a fast-paced environment

Drive impactful B2B marketing outcomes through AI-driven strategy and advanced analytics at Ritchie Bros.
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