Digital Marketing Specialist Hybrid Position

Join Ritchie Bros. as a Senior Digital Marketing Specialist, where your expertise in B2B lead generation will shine. This hybrid role focuses on utilizing advanced ad technologies for effective media strategies from our Burnaby office.
You'll take ownership of comprehensive paid media campaigns, leveraging cutting-edge AI tools and analytics to generate quality leads. This senior position requires a deep understanding of both traditional and emerging digital marketing channels, making data-driven decisions to enhance campaign performance and optimize conversion rates.

Your role will also involve collaboration and communication with various internal stakeholders to ensure projects meet objectives.

Key Responsibilities:

• Execute full-funnel paid media campaigns across multiple platforms

• Utilize optimization platforms for performance analysis

• Test and innovate new advertising formats and audience signals

• Design and maintain high-converting landing pages

• Keep digital content updated and relevant
Requirements:

• 3+ years of paid media experience focusing on B2B

• Proficient in Google Ads, Meta Ads, and programmatic platforms

• Experience with AI tools for advertising efficiency

• Familiarity with analytics and measurement strategies

• Ability to manage multiple projects under tight deadlines
Make a significant impact on B2B lead generation with strategic campaign management at Ritchie Bros.
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