Senior Business Systems Analyst - Marketing Technology

Job Description

At Infoblox, every breakthrough begins with a bold

“what if.”

Job Description

At Infoblox, every breakthrough begins with a bold “what if.”


What if your ideas could ignite global innovation?

What if your curiosity could redefine the future?

We invite you to step into the next exciting chapter of your career journey. Bring your creativity, drive, your daring spirit, and feel what it’s like to thrive on a team big enough to make an impact, yet small enough to make a difference. Our cloud-first networking and security solutions already protect 70% of the Fortune 500
, and we’re looking for creative thinkers ready to push that influence even further. Join us and discover how far your bold “what if” can take the world, your community, and your career.

Here, how we empower our people is extraordinary:
Glassdoor Best Places to Work 2025, Great Place to Work-Certified in five countries, and Cigna Healthy Workforce honors three years running — and what we build is world-class: recognized as Cybersec Asia’s Best in Critical Infrastructure 2024 —evidence that when first-class technology meets empowered talent, remarkable careers take shape. So,
what if the next big idea, and the next great career story, comes from you? Become the force that turns every “what if” into “what’s next”.

In a world where you can be anything,
Be Infoblox
.

Business Systems Analyst – Marketing Technology (Marketo / Salesforce)(Hybrid, Burnaby BC)

We have an exciting opportunity for a Senior Business Systems Analyst – Marketing Technology to join our IT Business Systems – Marketing Technology team in Burnaby, reporting to the Strategic Product Owner – IT/Marketing.

In this pivotal role, you will serve as a senior systems partner to Marketing Operations, Sales Operations, and GTM stakeholders, leading the design, optimization, and governance of our marketing technology ecosystem. This role is ideal for someone who brings strong hands-on Marketo experience, deep understanding of Salesforce integrations, and a practical knowledge of how B2B SaaS marketing and sales processes work across the full revenue lifecycle.

You will help shape and scale the systems that power campaign execution, lead management, scoring, routing, nurture programs, attribution, and reporting. You will collaborate closely with Marketing, Sales, Business Systems, Data & Analytics, and IT Security to translate go-to-market strategy into scalable technical capabilities, improve data quality and process automation, and deliver better visibility across the funnel.

This is a hybrid role based in Burnaby, with two days onsite each week, and candidates must live in the Vancouver metro area.

Be a Contributor — What You’ll Do

• Lead requirements discovery and refinement across campaign execution, lead management, routing, scoring, nurture, lifecycle stages, attribution, and ABM motions
• Translate business needs into clear user stories, functional requirements, process flows, and documentation to support CRM and marketing technology enhancements
• Design, configure, and continuously improve solutions across Marketo, Salesforce, and integrated GTM tools to enable campaigns, customer journeys, funnel visibility, and revenue operations
• Optimize integrations across CRM, marketing automation, enrichment, intent, enablement, and BI platforms to ensure accurate, timely, and trusted data flow
• Strengthen data quality, governance, and compliance across leads, contacts, accounts, campaigns, and preference data in partnership with cross-functional stakeholders
• Partner with Data & Analytics to enhance reporting and dashboards covering pipeline, funnel health, attribution, campaign performance, and lifecycle conversion
• Drive continuous improvement in lead scoring, routing, segmentation, and nurture logic to increase operational efficiency and GTM effectiveness
• Troubleshoot campaign, system, and integration issues with technical teams and vendors, applying structured root-cause analysis and driving long-term fixes
• Collaborate with project managers, product owners, and vendors to plan releases, manage dependencies, document systems/processes, and evaluate new technologies through vendor…