Senior Digital Marketing Lead Generation

Position: Senior Digital Marketing Lead Generation Role
Drive impactful lead generation strategies as a Senior Digital Marketing Specialist at Ritchie Bros. based in Burnaby. Champion B2B marketing campaigns across diverse platforms for enhanced lead acquisition.
In this senior position, you will own and optimize paid media initiatives for Ritchie Bros.' brands in North America. With a focus on advanced marketing analytics and AI-driven tools, your role will be pivotal in crafting high-performing campaigns that generate qualified leads and improve conversion metrics.

Key Responsibilities:

• Own strategy and execution of paid media campaigns

• Optimize conversion rates across digital marketing channels

• Analyze data and make performance recommendations

• Create high-converting landing pages for campaigns

• Manage internal communication and project documentation
Requirements:

• At least 3 years experience in digital marketing for B2B

• Strong expertise in Google Ads and Meta Advertising

• Familiarity with AI and automation advertising technologies

• Proficient in Google Analytics and multi-touch attribution

• Ability to work on multiple campaigns in a fast-paced environment
Bring your expertise in digital marketing and lead generation to Ritchie Bros. and shape impactful campaigns.
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