CRO Lead Ritchie Bros

Position: CRO Lead for Ritchie Bros.
Take charge as the Conversion Rate Optimization Lead with Ritchie Bros. to enhance digital customer journeys and drive significant online conversions. Your skills in growth marketing and analytics will be vital in maximizing engagement and revenue.

In this crucial role, you'll lead CRO strategies at Ritchie Bros., integrating analytics, experimentation, and customer experience. Your responsibilities will involve utilizing data to identify friction points in customer journeys and implement improvements across various digital platforms. A blend of technical web development skills and strong UX instincts will support your initiatives.

Key Responsibilities:

• Develop CRO strategies aligned with business goals

• Analyze customer journeys and identify optimization opportunities

• Lead A/B testing and experimentation programs

• Collaborate with teams to implement insights into digital experiences

• Maintain performance dashboards illustrating CRO impacts

Requirements:

• Over 3 years of experience in CRO or growth marketing

• Strong understanding of UX and digital analytics

• Experience with HTML, CSS, and Java Script

• Proficient in analytics platforms like Google Analytics 4

• Excellent communication skills for cross-team collaboration

Drive data-driven growth and enhance user experiences as the CRO Lead at Ritchie Bros.
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